Integrated Senior Strategist, Business Solutions

Integrated Sr. Strategist

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

The Integrated Sr. Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Sr. Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.

They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Sr. Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client's business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.

The Integrated Sr. Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.

Main Duties and Responsibilities

• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.
• Employs Horizon's suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
• Provides critical thinking and analysis to draw conclusions and construe actionable implications
• Utilize knowledge and understanding of client's products/services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks as well as guide development and education of junior members of the team
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners, serving as a key HMI contact

Media Activation

• Participates and leads team brainstorms to kick off plan and consideration set development for all channels
• Monitors trends, tools, opportunities and applications in the media landscape, and appropriately applies that knowledge
• Investigates cross-channel opportunities
• Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Coordinates review of RFP submissions for maximized social media integrations.
• Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
• Campaign execution & management:
• Traffic plan assets such as creative and required tracking tags
• Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
• Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.
• Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
• Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

Supervisory Responsibilities

• Effectively guide development of Strategist within Horizon as well as the industry at large
• Delegate and manage Strategist daily tasks, reviewing all finalized work for internal or client distribution
• Contribute to performance reviews of Strategist, identifying strengths and areas for growth

Knowledge and Skills Required

• Minimum 2-3 years planning experience required, experience with multiple media channels preferred
• Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
• Proficiency with digital campaign set up and trafficking in Prisma, SBMS, DCM, Innovid, DV
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Effective verbal and written communication skills, problem solving mentality
• Professional demeanor and strong client relationship management experience
• Experience developing and presenting plan presentations