Group Director, First-Party Data & Loyalty Analytics
VML
VML, part of WPP Ford Marketing Intelligence, seeks a Group Director, First‑Party Data & Loyalty Analytics to lead Ford’s US loyalty analytics, customer data ownership, and owner marketing integration. You will build measurement frameworks, guide data architecture, and translate insights into executive-ready recommendations that drive loyalty and lifetime value. You’ll work across Ford Rewards and Lincoln Access Rewards, partner with CRM and martech teams, and present strategic narratives to #J-18808-Ljbffr VML
Vacancy posted 4 days ago
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