Salesforce Marketing Cloud Application Developer, Consultant

Job Description

Your Role

The Digital Platform team creates and maintains the foundation and features upon which Stellarus technical products are built. The Salesforce Marketing Cloud Application Developer, Consultant will report to the Senior Manager, Digital Applications. In this role you will be the comprehensive subject matter expert Application Developer, Consultant, specializing in Salesforce Marketing Cloud to join the Stellarus Digital Platform team. This role requires deep expertise in developing, testing, and coordinating marketing campaigns while ensuring strict compliance with healthcare regulations including HIPAA and state insurance requirements. The ideal candidate will lead the technical development of personalized customer communications, coordinate cross-functional testing efforts, and work closely with marketing, compliance, and IT teams to deliver secure, scalable marketing automation solutions.

Having a desire to help achieve transformational healthcare improvement should serve as the inspiration behind the ideal candidate's willingness to participate across many different activities within an agile working model. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

Your Work

In this role, you will:

• Design and develop complex email marketing campaigns using Salesforce Marketing Cloud
• Build automated customer journeys using Journey Builder for member onboarding, renewal campaigns, and health program engagement
• Create dynamic content blocks and personalization strategies using AMPscript and dynamic content
• Develop responsive email templates optimized for various devices and email clients
• Implement advanced segmentation and targeting strategies using Audience Builder and Contact Builder
• Write and optimize AMPscript, SSJS (Server-Side JavaScript), and SQL queries for data manipulation and personalization
• Develop custom REST and SOAP API integrations between Marketing Cloud and internal systems
• Build and maintain data extensions, synchronized data sources, and automated file imports/exports
• Create custom landing pages and microsites using CloudPages and Web Studio
• Implement Marketing Cloud Connect integrations with Salesforce CRM and other enterprise systems
• Lead comprehensive testing strategies including A/B testing, multivariate testing, and personalization testing
• Coordinate testing efforts across development, QA, marketing, and compliance teams
• Establish and maintain testing protocols for campaign deployment and data accuracy
• Develop automated testing frameworks for email rendering, link validation, and data flow verification
• Document testing procedures and maintain testing environments for various campaign types
• Ensure all marketing campaigns comply with HIPAA regulations and healthcare data privacy requirements
• Implement secure data handling practices for Protected Health Information (PHI)
• Maintain audit trails and documentation for regulatory compliance purposes
• Collaborate with compliance teams to validate campaign content and data usage
• Stay current with healthcare marketing regulations and industry best practices
• Design and implement data architecture for member segmentation and campaign targeting
• Develop custom reports and dashboards using Marketing Cloud Analytics and external BI tools
• Manage data quality, cleansing, and validation processes for marketing databases
• Create automated data flows between Marketing Cloud and claims systems, member portals, and enrollment platforms
• Implement tracking and attribution models for campaign performance measurement Collaborate with development teams to integrate new features and improvements.
• Ensure security and compliance standards are met throughout the development and deployment process.
• Lead the team in regular system audits and implement necessary updates and patches.

Qualifications

Your Knowledge and Experience

• Bachelor's degree in Computer Science, Information Technology, Marketing Technology, or related field. Equivalent combination of education and professional experience will be considered
• Master's degree in relevant technical or business field preferred
• 7 years of relevant experience required preferably hands-on Salesforce Marketing Cloud development experience
• Expert-level proficiency in AMPscript, SSJS, and Marketing Cloud SQL
• Advanced experience with Email Studio, Journey Builder, Audience Builder, and Contact Builder required
• Strong background in REST/SOAP API development and system integrations
• Proficiency in HTML, CSS, JavaScript, and responsive email design
• Experience with Marketing Cloud Connect and Salesforce CRM integration required
• Knowledge of data modeling and database design principles
• 2+ years of experience in healthcare or insurance industry preferred
• Understanding of HIPAA compliance requirements and healthcare data security preferred
• Knowledge of healthcare data standards (HL7, FHIR) preferred
• Proficiency in version control systems (Git) and deployment management
• Experience with automated testing tools and continuous integration practices. Ability to coordinate testing across multiple teams and stakeholders
• Strong debugging and troubleshooting skills for complex marketing automation workflows
• Experience with Marketing Cloud Personalization (Interaction Studio) preferred
• Knowledge of Salesforce Einstein features and AI/ML capabilities preferred
• Familiarity with marketing technology stack integration (CDPs, analytics platforms)
• Experience with mobile marketing and SMS/push notification campaigns
• Background in agile/scrum methodologies and sprint planning
• Experience with vendor management and third-party technology evaluations
• Track record of successful large-scale marketing automation implementations
• Continuous learning approach to stay current with Marketing Cloud platform updates
• Additional Salesforce platform certifications (Administrator, Platform Developer) preferred. Salesforce Marketing Cloud Developer certification highly preferred

#LI-CP4

About the Team

About Stellarus and the Ascendiun Family of Companies

Stellarus, launched in January 2025, is designed to scale innovative healthcare solutions that support customers in creating a health care experience deserving of their family, friends, and neighbors.


Stellarus is part of a family of organizations that is overseen by a nonprofit corporate entity named Ascendiun. The Ascendiun Family of Companies also includes Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan and Altais, a clinical services company.


Stellarus' vision is to empower its customers to create a healthcare experience that is worthy of their family, friends, and neighbors. Stellarus' objective is to offer innovative, modern, scalable solutions that challenge the health care status quo. This very closely aligns with Blue Shield of California's vision by using innovation to improve quality, affordability, and experience for members.


To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Our Values:


At Stellarus, our core values of agility, trust, drive, courage and service shape our approach to developing innovative product offerings.

Our Workplace Model:


We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.


Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.