Copywriter & Marketing Communications Specialist

Copywriter & Marketing Communications Specialist

VP Racing is looking for a Copywriter & Marketing Communications Specialist who is responsible for developing clear, compelling, and on-brand copy across a variety of marketing and digital channels. This role focuses primarily on copywriting for advertising, website and SEO content, promotions, email and SMS campaigns, and sales collateral, supporting marketing initiatives and brand consistency. This position also provides limited support to public relations and media outreach efforts, including drafting press releases and assisting with media communications as needed. The role works cross-functionally to ensure messaging is aligned, effective, and optimized across platforms.

If you love writing, understand how media works, and get a thrill from seeing your words published, shared, and talked about - this role is for you. Words matter - and does where they land.

What you'll do:

• Write and edit press releases, media pitches, brand announcements, and campaign copy
• Own and manage media lists across national, regional, and industry outlets
• Research, pitch, and build relationships with journalists, editors, and media contacts
• Support product launches, company announcements, and brand storytelling initiatives
• Ensure all messaging aligns with brand voice, tone, and strategy
• Track media coverage and outreach results
• Collaborate with Marketing, Sales, and Leadership on messaging and positioning

Why Should You Join Our Team?

At VP Racing Fuels, we don't just create high-performance fuels - we create high-performance careers. Based in San Antonio, Texas, we are a global leader in race fuels, performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do. We invest in our people and provide real opportunities for professional growth.

We hire people based on potential, not just experience, and believe in building a team that's diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success.

High-Octane Rewards:

We offer a competitive salary for our Copywriter & Marketing Communications Specialist, based on experience, along with a comprehensive benefits package designed to support your well-being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel. You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success. Join us and be part of a company that values creativity, collaboration, and a desire to win!

Minimum Qualifications:

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, or related field and at least two (2) years of experience in copywriting, marketing communications, or digital content creation; OR any equivalent combination of experience and training which provides knowledge, skills, and abilities.
• Experience writing for websites, promotions, advertising, and email marketing

About the Company:

VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company's full range of automotive performance and small engine fuel products.