Senior Manager, Commercial Strategy - Consumer Products & Retail

About Baringa Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms.Job available in these locations:New York, NYChicago, ILAtlanta, GeorgiaOur Consumer Products & Retail practice is looking for an experienced Senior Manager to join the team. We are seeking an experienced and highly motivated Senior Manager to join our consulting team, specializing in CPG commercial strategy. This role requires a leader who understands how commercial strategy translates into flawless execution at the store level. The ideal candidate combines strategic thinking with deep expertise in field sales capabilities, including account management, territory & route planning, visit management, geo-fencing, retail audits, compliance checks, pre-sell/ DSD order capture, next-best actions, and promo execution.A strong understanding of digital retail execution technologies—including image recognition for shelf analytics and Salesforce (Sales Cloud, Service Cloud, Consumer Goods Cloud)—is preferred. This role will lead client engagements that help CPG organizations elevate in-store performance, improve field productivity, and modernize their commercial strategy ecosystem.What you will be doingLead commercial strategy engagements, helping clients improve field productivity, in-store execution quality, and commercial outcomes.Guide clients in implementing and optimizing capabilities such as account management, territory and route planning, geo-fencing, retail audits, compliance checks, next-best actions, and DSD/pre-sell ordering.Leverage image recognition technologies and advanced shelf analytics to drive automated compliance, retail insights, and improved execution.Manage project teams and provide mentorship to consultants and senior consultants.Advise on the design and deployment of commercial strategy solutions, ensuring alignment with client business processes.Build and maintain strong client relationships; serve as a trusted advisor for commercial strategy and field sales transformation.Partner with cross-functional teams (Sales, IT, Category, Supply Chain) to create integrated solutions that enable scalable, sustainable field execution excellence.Conduct market and competitive analysis to help clients identify capability gaps and growth opportunities.Drive innovation, champion best practices, and promote continuous improvement across engagements.Support business development activities, including proposal creation, solution design, and client presentationsYour skills and experience 8+ years of experience in the CPG industry, with a strong focus on commercial strategy, field sales, or commercial operations.Proven leadership skills, including managing teams, coaching talent, and overseeing complex client engagements.Deep understanding of field sales processes: territory & route planning, visit management, geo-fencing, retail audits, compliance, pre-sell/DSD, and promotional execution.Hands-on experience with image recognition technologies used for shelf execution, automated compliance, or retail insights.Preferred proficiency with Salesforce platforms, especially within CPG commercial strategy (e.g., Consumer Goods Cloud, CRM workflows, customer hierarchies, field execution modules).Strong problem-solving and critical-thinking skills, with the ability to translate strategic goals into actionable execution plans.Excellent collaboration skills and the ability to partner across business and technology teams.High learning agility and the ability to quickly adopt and apply new concepts in consulting environments.Exceptional communication, facilitation, and stakeholder management skills.What a career at Baringa will give you Putting People First. Baringa is a People First company and wellbeing is at the forefront of our culture. We recognize the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include: Salary range: $203,000 - $250,000Medical, dental, and vision insurance at no cost for employee-only coverage. These benefits utilize comprehensive networks to offer coverage throughout the United StatesCompany-paid group term life, short-term disability, long-term disability, and travel insurance Participation in our 401k retirement plan; we contribute 3% of your annual base salary and match up to an additional 2% if you contribute to the plan Ability to set aside pre-tax dollars toward commuter benefits, Health Savings Account, Flexible Spending Account, and Dep-care FSA Baringa People Fund – an opportunity for every employee to manage their wellbeing through an activity of their choice outside of work Paid Parental leave of 16 weeks for primary caregivers Opportunities to grow your skills and knowledge through a range of learning courses and resources Five weeks’ annual leave, with an additional two-week recharge after five yearsDiversity and InclusionWe are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.An award-winning workplaceYou can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.Using business as a force for good. We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organizations like CDP and EcoVadis - helping us to continually identify where we can improve. We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organizations with a clear social or environmental purpose to increase the positive impact they can have.Join usAll applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.Baringa Privacy NoticesFor UK & EUYour personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at View email address on click.appcast.io the USAYour personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact View email address on click.appcast.io Australia & SingaporeYour personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at View email address on click.appcast.io