Media Relations Director
Trans.eu
Overview: The Media Relations Director - Corporate Communications will be a key player in shaping how Company is represented and viewed by the media, influencers and key stakeholders across North America. This role requires a seasoned communications professional with a passion for storytelling, a deep understanding of the B2B technology landscape, and a strong network of top-tier business and tech reporters. They will drive proactive media strategies that elevate Company's visibility, position our leaders as industry thought leaders, and highlight our innovation and impact with clients and communities. What You'll Do
- Shape the Narrative: Develop and execute earned media strategies that reinforce Company's leadership in digital transformation, AI, cloud, and emerging technologies.
- Engage the Media: Build and sustain relationships with influential journalists, editors, producers, and influencers across business, tech, and trade outlets.
- Tell Great Stories: Partner with business units, marketing, and leadership to translate complex technology topics into compelling stories that garner high-value media coverage.
- Media Train Executive: Provide executives with proven strategies for executives to successfully participate in media interviews and speaking engagements.
- Amplify Leadership: Consistently secure high-impact interviews, bylines, and media opportunities for senior executives.
- Navigate with Confidence: Provide communications counsel and media support during issues and high-visibility moments.
- Track and Improve: Monitor coverage, assess performance, and share data-driven insights to strengthen storytelling impact.
- Experience: 13-15 years in media relations, journalism, or corporate communications, ideally within the B2B technology or professional services sectors.
- Expertise: Strong understanding of enterprise tech trends-AI, automation, data, cloud, cybersecurity-and how they drive business transformation.
- Relationships: Proven network of contacts across major business and technology media.
- Communication Skills: Exceptional writing, storytelling, and message development skills; ability to craft narratives that resonate with business audiences.
- Strategic Mindset: Confident managing complex issues, thinking critically, and influencing at senior levels.
- Collaboration: Thrives in a global, matrixed environment and enjoys working with cross-functional teams.
- Tools: Experience with media monitoring and analytics platforms (e.g., Cision, Meltwater)
Vacancy posted 5 days ago
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