Senior Marketing Manager- Industrial Networking Technology

Job Description

About HMS

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We shape the connected world!

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HMS Networks makes the World more connected, productive and sustainable. HMS industrial communication products enable millions of machines such as robots, drives and air-conditioners to get connected to software and systems – A necessity to meet the future demands for energy efficiency and sustainability.

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Position Summary

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HMS Networks helps industrial devices communicate across networks and systems. Within our Industrial Network Technology division, we serve device makers and industrial customers with embedded connectivity, gateways and other industrial communication solutions.

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We are looking for a senior marketer to lead INT marketing in the United States. You will be part of the global INT Marketing team and work closely with the US Sales organization. Your task is to turn our global direction into a focused plan for the US market—and deliver marketing that helps us win new customers, develop key accounts and grow with channel partners.

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This is a broad, hands-on role for someone who can set priorities, build relationships and carry initiatives from market insight through execution and follow-up.

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Essential Job Functions

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• Own the US marketing plan. Identify with Sales local opportunities, customer needs, competitive dynamics and relevant industry segments. Recommend where INT should focus its marketing efforts and adapt global strategies, launches and campaigns to the US market.
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• Partner with Sales on growth. Build a shared plan for priority accounts, new customer acquisition and existing customer development. Support account-based marketing with relevant messages, content, customer programs and coordinated outreach to buying groups.
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• Drive demand across the customer journey. Plan and execute integrated activities across digital channels, content, webinars, customer programs and events. Connect awareness and engagement to meaningful sales conversations and opportunities.
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• Lead the US event approach. Set clear objectives for major industry events, including Rockwell Automation Fair and Automate. Build target account and meeting plans in advance, coordinate the on-site presence, and ensure timely follow-up with Sales afterwards.
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• Bring the US customer voice into INT. Share customer questions, objections, competitor activity and feedback with global Marketing, Offering and Product Management. Help shape messages and future activities based on what the market is telling us.
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• Measure and improve impact. Track progress with Sales through target account engagement, qualified conversations, opportunity development, partner activity and campaign follow-up. Use the results to recommend what to continue, change or stop.
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You will collaborate with global colleagues who support content, digital marketing, marketing automation, CRM and performance measurement. You will help define local requirements and use these shared capabilities to deliver effective US programs.

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Minimum Requirements

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• Significant B2B marketing experience in industrial technology, automation, industrial communications or a closely related field
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• Experience building and executing regional marketing plans with a direct link to sales priorities
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• A strong understanding of complex buying decisions involving technical, commercial and management stakeholders
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• Practical experience with key account or account-based marketing, demand generation, events and partner marketing
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• The ability to work confidently with Sales leaders, product teams and external partners—and to turn differing needs into clear priorities
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• Sound judgment on where to invest limited time and budget, paired with the willingness to execute
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• Comfort using CRM and marketing data to understand customer progress and improve activities
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• Practical experience using AI tools to research markets and customers, develop content and improve marketing workflows, combined with sound judgment about the quality of their output
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• Strong written and verbal communication skills, with the ability to make technical value clear to different audiences
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Travel

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• ~10-15
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Vision for Success

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In your first year, US Sales and global Industrial Network Technologies Division Marketing have a shared view of priority markets and accounts. Global initiatives are translated into relevant US programs. Key events and partner activities have clear commercial objectives and follow-up. Sales sees stronger engagement with the right customers, while insights from the US market regularly inform divisional marketing and offering decisions.

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HMS Networks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HMS Networks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.