Senior Manager Partner & Field Marketing

Senior Manager, Partner & Field Marketing Marketing • Hireology • Chicago, IL • Hybrid • Full-Time About Hireology Hireology is a 15-year market leader in HR technology, trusted by thousands of businesses to help them hire and build outstanding teams. Recognized by Built In Chicago as a Best Place to Work multiple years running, we’re a hybrid team of committed and optimistic talent looking for the next person to help us build the future of hiring for frontline, high-volume businesses. About the Role As Senior Manager, Partner & Field Marketing, you’ll turn Hireology’s partner ecosystem and field programs into measurable growth channels. You’ll own two motions: marketing the partner products we resell and integrate with, and building reach through our broader ecosystem of associations, influencers, and referral partners. In both, you’ll build high-impact relationships with partners, create joint go-to-market programs that generate net-new opportunities, and lead an event portfolio that converts engagement into pipeline and revenue. The primary measure of success for this role will be partner and event-sourced pipeline, with additional measures including attach and cross-sell revenue from partner products (including reseller revenue) and program performance across the broader ecosystem. Key Responsibilities Partner GTM & Demand Generation Develop and execute integrated marketing programs with strategic partners to generate awareness, demand, and pipeline. Generate net-new opportunities through partners: identify the highest-potential relationships, influence partners to commit, and build joint programs that create pipeline we would not otherwise have. Spend meaningful time in the market with partners, prospects, and industry organizations, building the relationships and credibility that open new doors. Treat each partnership individually, designing the right motion for each one instead of applying a one-size-fits-all program template. Grow revenue from the partner products we resell and integrate with through new-logo attach and customer cross-sell programs. Build ecosystem programs with associations, industry influencers, and referral partners that put Hireology in front of new audiences and generate net-new pipeline. Partner with Sales, Customer Success, and Lifecycle Marketing to identify and engage the accounts most likely to benefit from partner products. Help build a scalable referral motion that makes it easy for Hireology and our partners to identify, share, and act on opportunities. Partner Communication & Enablement Take positioning and messaging from Product Marketing and make sure partners understand Hireology, who we serve, what our product does, and why customers choose us. Ensure Hireology is represented consistently across partner channels, campaigns, marketplaces, and co-branded programs. Adapt campaigns and messaging into the resources partners need to identify opportunities and bring Hireology into customer conversations. Equip Hireology Sales and Customer Success teams to understand partner products, identify cross-sell and referral opportunities, and bring partners into deals when appropriate. Partner with Product Marketing on integration launches, product messaging, and joint go-to-market initiatives. Partner Performance & Optimization Measure partner marketing performance against pipeline, revenue, engagement, and conversion goals. Work with Revenue Operations to improve partner lead routing, attribution, and reporting. Evaluate partner programs and investments to identify where to scale, optimize, or shift resources. Bring partner and customer insights back to Marketing, Product, Sales, and Customer Success to improve our broader go-to-market strategy. Partner closely with Business Development on the activation and growth of strategic partner relationships. Field Marketing, Events & Team Leadership Own the strategy for Hireology’s field marketing and event portfolio, including which events we invest in, how we tier them, and what each one is expected to return. Manage, coach, and develop an Events Specialist, connecting day-to-day execution to lead and pipeline goals. Bring partner, field, and event activity together into a single strategy, since many of our events run through the partner network. Curate high-touch, strategic programs end to end, from audience and content through outreach, and hold a high bar for the attendee experience. Manage a significant event and field marketing budget with clear strategic intent, and make disciplined calls about where to scale back. Qualifications 6+ years of experience in partner marketing, channel marketing, field marketing, or demand generation in a B2B SaaS environment, including direct, external ownership of partner relationships. Experience developing partner or co-marketing programs that generated measurable pipeline or revenue. A demonstrated track record of generating net-new opportunities and pipeline through partners, not simply supporting programs that already existed. Exceptional influence and relationship-building skills, with the presence, persistence, and credibility to get partners to commit and act. Experience building or reinventing partner motions, rather than maintaining established, cookie-cutter programs. This role is externally focused and opportunity-driven, not internally focused or administrative. Experience owning event strategy and budget, ideally including high-touch executive or customer programs. Experience managing, coaching, or mentoring a direct report, with the ability to operate as a player-coach who both sets strategy and executes. Strong understanding of demand generation and the ability to connect marketing programs to business outcomes. Experience marketing partner products (resell, integration, or marketplace) and building ecosystem programs (associations, influencers, referrals). Strong communication and writing skills, with the ability to translate positioning into effective partner-facing content and campaigns. Comfortable working across Sales, Customer Success, Product, Marketing, Revenue Operations, and external partner organizations. Experience using CRM and marketing automation platforms to measure marketing performance. Strong project management skills and the ability to manage multiple partner initiatives simultaneously. Experience in HR technology, frontline hiring, or Hireology’s core vertical markets is a plus. Benefits Unlimited paid time off and mental health days Health, Dental, and Vision insurance coverage from day one 401(k) with company match Award-winning culture Hybrid office downtown Chicago External learning budget Amazing growth opportunities Compensation Base Salary: $110,000–$120,000 (Plus Company Bonus) Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance. #J-18808-Ljbffr Hireology