Senior Performance Marketing Manager
Independence Pet Group
Senior Performance Marketing Manager
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Independence Pet Holdings is seeking a Senior Performance Marketing Manager to serve as a centralized performance marketing leader across its portfolio of pet insurance brands. Operating within a shared-services model, this role provides strategic guidance, performance expertise, and growth recommendations that help brands maximize customer acquisition and marketing efficiency.
This individual will partner closely with Brand, Aggregator, Analytics, and Commercial leadership teams to evaluate performance, diagnose opportunities, influence investment decisions, and shape acquisition strategy across search, social, aggregator/affiliate, and emerging digital channels. Success requires strong cross-functional leadership, the ability to influence without direct authority, and a portfolio-level perspective that balances the needs of individual brands with enterprise growth objectives.
Key Responsibilities
Portfolio Growth Strategy & Performance Leadership
• Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams.
• Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks.
• Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations.
• Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization.
• Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio.
• Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities.
• Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth.
• Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks
Channel Strategy, Optimization & Innovation
• Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels.
• Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement.
• Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization.
• Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework.
• Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency.
• Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies.
• Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth.
Qualifications & Experience
• Bachelor's or Master's degree in Marketing, Business, or a related quantitative field.
• 6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or related disciplines.
• Deep expertise in paid search and paid social marketing, including platform management and optimization.
• Strong understanding of attribution methodologies, incrementality testing, measurement frameworks, and marketing analytics.
• Experience managing or influencing multi-million-dollar media budgets.
• Demonstrated ability to diagnose performance issues and translate insights into actionable growth strategies.
• Strong understanding of customer acquisition funnels, conversion optimization, and digital marketing economics.
• Experience working with agencies, platform partners, and cross-functional stakeholders.
• Familiarity with marketplace, aggregator, affiliate, comparison shopping, or lead generation business models preferred.
• Excellent analytical, communication, and stakeholder management skills
All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
By continuing with the interview, you consent to this use.
Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
You may opt out of text communications at any time by replying "STOP."
$95k - $105k
Job Description:Position Overview:As the Senior Performance Marketing Manager for Book Fairs you will play a crucial role in driving the redemption and perceived value of Scholastic Dollars through innovative marketing strategies, adoption and growth of the Share The Fair...SeniorFull time$100k - $250k
...sample sizes or stopping rules, and close to half the team still performs work the platforms have automated. Conservatively, eight... ...experiments, including power calculations and stopping rulesYou've managed 4+ people, including at least one non-buying function (analytics...SeniorFull timePart timeLocal areaWork from home- We're looking for a skilled Senior Performance Marketing Manager to support our Director, Paid Media in leading the next evolution of performance marketing at IDX. This is an exciting opportunity for a skilled, client-focused marketer to grow in a fast-paced, high-growth...SeniorFull timeTemporary workWork at officeFlexible hoursShift work
$108.57k - $133k
...interview process.About the RoleGusto is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition... ..., with accountability to pipeline and revenue targets.Manage significant, multi-million dollar budgets with rigor, including...SeniorFull timeWork at officeLocal area2 days per week3 days per week$125k - $135k
..., and working together to tackle exciting problems.We’re looking for a Senior Performance Marketing Manger to help us level up how we talk to our customers. This isn’t just about campaign management — it’s about building thoughtful, performance touch points that feel useful...SeniorWork at officeImmediate startRemote work- ...Owning and scaling paid acquisition strategies, the full-time Senior Performance Marketing Manager will develop and execute global campaigns across various digital channels, optimizing performance and maximizing return on investment in a remote work environment. Key responsibilities...SeniorFull timeRemote work
Virtual Vocations Inc
United States4 days ago - ...Performance Marketing Manager The Performance Marketing Manager helps fuel Guardian Alarm's growth by delivering qualified leads, opportunities and revenue. Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue...SeniorShift work
Guardian Alarm
Southfield, MI4 days ago - ...re excited about what’s next, and we’re looking for others to join us on our journey. The Role We’re hiring a Senior Performance Marketing Manager to own and scale paid acquisition at Tines. This role will be responsible for developing and executing our...SeniorFull time
Tines
Remote9 days ago - ...their stack. Because breakthrough AI should move at the speed of ideas, not infrastructure. About the Role The Senior Manager, Performance Marketing owns the strategy and day-to-day execution of TensorWave’s paid acquisition program. This is a player-coach role:...SeniorTemporary workWork at officeImmediate startRelocationFlexible hours
TensorWave
Las Vegas, NVmore than 2 months ago - ...About the Job Tapcheck is hiring a Sr. Performance Marketing Manager to own our inbound paid program end to end. Paid search (Google, Bing)... ...rate optimization (CRO) as secondary focus areas. This is a senior individual-contributor role that owns both strategy and hands...SeniorH1bWork at officeLocal areaRemote workFlexible hours
Tapcheck
United States4 days ago - Brightside is seeking a Senior Performance Marketing Manager who knows Meta inside and out. You will own growth strategies across Meta and other channels, managing a new service line with strategy, reporting, optimization, and testing across paid search, affiliates, content...Senior
- A leading staffing agency is seeking a Senior Marketing Manager for DTC Performance to lead paid media programs. The ideal candidate will have a Bachelor's degree and 3+ years of experience in performance marketing. Key responsibilities include planning and optimizing...SeniorRemote job
- ...currently invest heavily in paid acquisition across Meta, TikTok, Instagram, Google, and AppLovin. We’re looking for a Senior Performance Marketing Manager who can own, optimize, and scale our paid media strategy while partnering cross-functionally to fuel growth. Role...SeniorFull timeRemote workFlexible hours
- Senior Performance Marketing Manager (Part-Time) Remote, Remote UTTR is on the lookout for a part-time Performance Marketing Manager . You'll be responsible for shaping marketing strategies and cultivating deep, trusted partnerships with our core clients. At UTTR, we believe...SeniorPart timeRemote workFlexible hours
- ...and AppLovin. We are looking for a high-performance operator to take over our $12M+/year ad... ...pilot a $12M+/year budget. Your job is to manage the architecture of our ad accounts,... ...Looking For 3-5+ years of pure performance marketing. You have logged thousands of hours in...SeniorLive inRemote workFlexible hours
- ...THIS JOB We are looking for a senior-level brand growth expert to... ...in scaling brands through performance-driven media strategies while... ...candidate has hands-on experience managing large-scale campaigns across... ...advertising and brand marketing. REQUIRED KNOWLEDGE & SKILLS...SeniorFull time
Trend Capital Holdings, Inc.
Washington DCmore than 2 months ago - ...computers. For the first time ever, you can manage and automate every part of the employee... ...’s where you come in.As our Head of Performance Marketing, you’ll build, coach, and lead a team... ...growing companies in the world.” As a senior marketing leader, you’ll mature our growth...SeniorWork at officeWorldwideShift work3 days per week
- ...SR PERFORMANCE MARKETING MANAGER TRADING ACADEMY - (Remote) - United States THE ROLE We run live financial education events across the U.S. Paid media fills the room. This role owns the entire acquisition system — Meta, Google Search, Display, YouTube, LinkedIn...SeniorFull timeLocal areaRemote workShift work
Trading Academy
Irvine, CA9 days ago - ...re excited about what’s next, and we’re looking for others to join us on our journey. The Role We’re hiring a Senior Performance Marketing Manager to own and scale paid acquisition at Tines. This role will be responsible for developing and executing our...SeniorFull time
Tines
Remote9 days ago $119k - $179k
...last four years (2021-2024).The RoleWe're hiring a founding Performance Marketing Manager to own all of paid growth for Gist — every channel, every... ...external vendor and partner relationships independently Senior individual contributor mindset — you thrive working independently...Seasonal workShift work$80.6k - $141.1k
...scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-... ..., data-driven, and self-motivated performance marketing manager to lead marketing activation decisions... ...sites and marketing performance for senior leadership• Produce channel performance...InternshipLocal areaFlexible hours$150k - $188k
...built for an analytical, AI-native growth marketer who cares about results, testing... ...conversionAbout You:5+ years running and scaling paid performance campaigns at high-growth B2B SaaS,... ...programmatic as a bonusA track record managing $1M to $5M+ in annual paid media budgets...Work from homeWorldwideFlexible hours$120k - $155k
...high-growth start-ups, keep reading!What You’ll Do:Own core performance marketing channels (Meta, Google, Pinterest, TikTok, Reddit) for... ...in Google, Meta, Pinterest, and TikTokProven track record managing external agency partners, including the ability to challenge...Shift work$87.4k - $131.2k
...highly visible role sitting within our GTM Marketing org, working closely with integrated... ...alignment, and budget managementBuild and manage campaigns across multiple business units... ...and report on SEM KPIs; translate performance data into actionable insights for marketing...Full timeWork at officeRemote workWorldwideShift work$129.3k - $173.3k
...About the Role & TeamPerformance Marketing is an internal cross-... ...Company (TWDC) Marketing team. The Performance Marketing team leverages... ...brands.As a Performance Marketing Manager, you will help shape and... ...with a Performance Marketing Senior Team Lead to build and implement...Work at officeWork from homeMonday to Thursday$115k - $125k
...capabilities and proprietary technology to design, market, distribute and accelerate brands on a... ..., and annual calls to review trends, performance, and provide innovative marketplace... ..., Seller Central is a plus.• Budget management of over $250,000 per month preferred.• Strong...Remote work$170k - $200k
...of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay... .... What you'll doBuild and scale Sierra's international performance marketing function, defining and executing the strategy to grow pipeline...Full timeLocal areaFlexible hours$10k
...build a fulfilling career and encourage you to have a life. Let us be the best place you'll ever work.A Brief OverviewThe Manager, Performance Marketing will focus on Safelite's performance media channel acquisition strategy, focusing on driving consumers down the funnel...Weekly payFull timeWork at officeLocal areaWork from homeHome office$120k - $150k
...environment where trust and impact matter, you’ll feel at home here.Performance Marketing Manager (North America & APAC)As a Performance Marketing Manager,... ...findings into clear, actionable recommendations for senior stakeholders.Collaborate with marketing and sales...Worldwide- AdvoCare is seeking a Sr. Director, Digital Growth and Performance Marketing to spearhead its digital growth strategy aimed at boosting customer acquisition and retention. This role will collaborate across various functions to create integrated marketing plans that enhance...Senior
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Performance Marketing Manager. Be the first to apply!
- director of performance marketing United States
- head of performance marketing United States
- senior groundskeeper United States
- senior maintenance supervisor United States
- senior operations associate United States
- senior safety specialist United States
- senior technology project manager United States
- senior c++ developer United States
- remote senior business analyst United States
- senior internal tool engineer United States