Sales Development Representative, Market Development

About the Role We are hiring a Sales Development Representative (SDR) to drive pipeline growth and create new business opportunities through strategic market development. In this role, you will also act as a bridge between current sales operations and future business opportunities, investigating unverified use cases and testing market viability before they reach the broader sales team. As an integral part of the sales organization, the SDR will work closely with the Sales and broader GTM Strategy team to develop a qualified and closable pipeline. You will be responsible for strategic outreach, account research, and multi-channel engagement to connect with potential customers and position our solutions effectively. This is a full-time, in office position based in our San Francisco office 5 days per week. Impact You'll Own Facilitate deep-dive discovery in verified and unverified markets to identify high-impact opportunities Conduct initial research and outreach to define customer challenges and determine where our solutions provide the most significant value and execute strategic outreach through personalized emails, cold calls, social selling, and industry events. Leverage modern digital tools and AI-assisted workflows to create mock-ups, demonstrations, or "proof-of-concept" applications that illustrate potential solutions for prospects. Analyze early-stage data to determine the potential scale of new segments and identify the most effective sales or partnership channels. What You Bring 3+ years of experience in sales development, business development, or a technical-leaning research role. Ability to generate pipeline through outbound prospecting, including cold calling and multi-channel outreach. Excellent research and account-mapping skills, with the ability to identify key decision-makers and uncover business needs. Ability to facilitate discovery to determine where a solution fits and how impactful it could be for different stakeholders. Experience using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, or similar platforms). Ability to work independently in a dynamic, target-driven environment. Bachelor's degree in Business, Marketing, Environmental Science, or other relevant major What Makes You Stand Out Experience exceeding outbound sales metrics, such as meeting or surpassing call, email, and opportunity creation targets. Experience in a consultative sales approach, effectively leading early-stage sales conversations and uncovering deeper business needs. Ability to quickly learn and articulate complex solutions, particularly in geospatial data, SaaS, or analytics-driven industries. Experience working in fast-growing or high-performance sales teams, adapting to changing priorities and growth strategies. Ability to craft compelling, hyper-personalized outreach based on research, industry trends, and prospect-specific challenges. Experience with software development or a proven ability to leverage AI-assisted coding tools to rapidly prototype and build software solutions. Benefits While Working at Planet Comprehensive Medical, Dental, and Vision plans Health Savings Account (HSA) with a company contribution Generous Paid Time Off in addition to holidays and company-wide days off 16 Weeks of Paid Parental Leave Wellness Program and Employee Assistance Program (EAP) Home Office Reimbursement Monthly Phone and Internet Reimbursement Tuition Reimbursement and access to LinkedIn Learning Equity Commuter Benefits (if local to an office) Volunteering Paid Time Off Compensation The US base salary range for this full-time position at the commencement of employment is $85,600 – $106,960 USD. EEO Statement Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. #J-18808-Ljbffr Planetlabs