Senior Product Marketing Manager

Position Summary The Product Marketing Manager is a strategic, cross-functional leader within Track's (Formerly TravelNet Solutions) Marketing Department, reporting to the Vice President of Marketing. In this high-impact role, you will own the product marketing strategy across our flagship platform, Track, and the extended TrackSuite of solutions and services built for the vacation rental and hospitality technology sectors. You will partner deeply with Product Management, Engineering, Sales, Operations, and Customer Success to define positioning, launch products with impact, and create the messaging and enablement tools that move the business forward. You will be responsible for the creation and communication of go-to-market (GTM) efforts, targeted messaging, marketplace positioning, competitive analysis, and customer success storytelling to internal and external audiences. In the first 90 days, you will audit existing messaging, conduct buyer and customer interviews, build relationships with key Product and Sales partners, and deliver an updated positioning framework for at least one core product area. At six months, you will have launched at least one major product or feature with a full GTM plan, shipped a refreshed sales enablement library, and established a competitive intelligence cadence that the Sales team actively uses. At one year, product marketing will be a recognized growth driver at Track with measurable influence on pipeline quality, win rates, and product adoption across the TrackSuite. Key Responsibilities Own product positioning and messaging that clearly differentiates Track across buyer segments and use cases in the vacation rental and hospitality technology market Lead go-to-market strategy for new products, features, and releases including launch planning, channel coordination, and success measurement Develop and maintain a competitive intelligence program that delivers actionable insights to Sales, Product, and Leadership Be the internal expert on our buyers - their personas, decision journeys, and evaluation criteria - and translate those insights into messaging and enablement tools that help Sales win Build and maintain a sales enablement library: pitch decks, battle cards, one-pagers, ROI calculators, demo guides, and objection-handling frameworks Partner with Product Management throughout the product lifecycle to ensure positioning is embedded early and roadmap opportunities are informed by market feedback Collaborate with Marketing on integrated campaigns that drive pipeline, and track performance metrics including adoption, win rates, and message resonance Lead voice-of-customer research including interviews, surveys, win-loss analysis and develop case studies and success stories that build credibility in market Support customer expansion by building awareness of the full TrackSuite among the existing base and partnering with Customer Success on adoption initiatives Required Qualifications 8+ years of product marketing experience in a B2B SaaS environment, with a proven track record of owning positioning, launches, and enablement programs end-to-end Exceptional written and verbal communication skills where you can translate complex technical capabilities into clear, compelling narratives for diverse audiences Deep understanding of the B2B buyer journey and how to build marketing programs that accelerate pipeline and support revenue growth Experience building and executing sales enablement programs that demonstrably improve Sales effectiveness Strong analytical mindset: comfortable building reports, interpreting data, and making evidence-based decisions Proven ability to work cross-functionally and influence without direct authority across Product, Sales, and Executive stakeholders Bachelor's degree required; MBA or equivalent experience a plus Preferred Qualifications Experience in hospitality technology, vacation rental software, or property management platforms Familiarity with ERP-like or multi-module SaaS platforms where platform narrative and module-level messaging must coexist Background in payments, fintech, or financial services marketing a plus Experience with marketing automation platforms, CRMs, and product analytics tools Hands-on experience with competitive intelligence platforms and win-loss programs Compensation & Benefits Annual Salary: $110,000 - $150,000 Bonus: Eligibility for a 10% annual incentive tied to company performance. Full medical, dental, and vision coverage Flexible Paid Time Off Unlimited access to professional training and development Health Savings Account with up to a $2,000 annual match Up to $900 in annual Wellness Rewards Flexible work environment Free life insurance and long-term disability coverage Flexible Spending Accounts Retirement plan with employer match $150 quarterly gift for personal use Competitive wages #J-18808-Ljbffr