Live Events Program Manager, Advertising in Live Events

Application deadline: Aug 2, 2026At Amazon, we’re not just broadcasting live sports—we’re reinventing how the world engages with them. The Advertising in Live Events (ALE) team sits at the intersection of Amazon’s premium sports content and our world-class advertising platform, where we move fast, build bold, and own outcomes end-to-end.As a Senior Program Manager, you’ll be the single-threaded owner of high-profile, complex live sports properties—driving strategy and execution that transforms advertiser outcomes and viewer experiences across global events. You’ll own multi-year roadmaps, launch optimization, and continuous innovation, defining success metrics and unlocking growth opportunities that shape Amazon’s role as the premier destination for live event advertising.You’ll lead through influence, partnering with senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver flawless ad experiences for the most-watched events on the planet. Navigating ambiguity and resolving cross-organizational challenges, you’ll drive alignment on initiatives impacting millions of concurrent viewers. Beyond your portfolio, you’ll mentor peers, establish best practices, and champion systemic improvements that elevate the entire team.Your work will directly shape advertiser ROI, viewer engagement, and Amazon’s market leadership—owning business-critical launches with measurable revenue impact. If you’re energized by complexity, thrive in ambiguous environments, and excel at influencing stakeholders, this is your chance to build legacy at the forefront of live sports advertising.Key job responsibilitiesOwn end-to-end strategy and execution for a portfolio of high-profile live sports properties, including multi-year roadmap planning, launch coordination, optimization, and continuous innovationDefine success metrics, identify growth opportunities, and influence product and business strategy decisions across global live eventsPartner with and influence senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver exceptional ad experiences and resolve cross-organizational conflictsMentor and support other property managers by establishing best practices, scaling processes, and identifying systemic improvements that elevate team performanceDrive business-critical launches and initiatives that directly impact advertiser outcomes, viewer experiences, and Amazon's position in live sports advertisingA day in the lifeAs a Senior Program Manager, you'll blend strategic planning with hands-on execution across marquee sports properties. You might start your day collaborating with product and engineering teams to refine ad delivery systems for an upcoming event, ensuring millions of viewers experience seamless advertising experiences. Later, you'll meet with sales and monetization leaders to identify new revenue opportunities, then mentor junior managers on scaling best practices across the team. Throughout your day, you'll navigate cross-functional priorities, resolve organizational challenges, and drive alignment on initiatives that directly impact viewer engagement and advertiser success. Beyond daily management, you'll champion systemic improvements that elevate how we approach live event advertising.About the teamWe are a fast-growing, cross-functional team responsible for the end-to-end lifecycle of advertising across Amazon's live sports properties. Our team spans Property Management, Product, Go-to-Market, and Engineering, working together to deliver innovative ad experiences for advertisers and viewers alike. We are builders and owners—moving quickly, solving complex problems, and raising the bar on what live event advertising can be. You'll join a group committed to scaling and shaping the future of live sports advertising at Amazon, working alongside colleagues who are passionate about solving intricate challenges and delivering measurable impact.Basic qualifications- Bachelor's degree- 5+ years of program or project management experience- 4+ years of owning program strategy, end to end delivery, and communicating results to senior leadership experience- Experience using data and metrics to determine and drive improvements- Experience owning program strategy, end to end delivery, and communicating results to senior leadership- Experience defining program requirements and using data and metrics to determine improvements- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)Preferred qualification - Knowledge of general AI tools- Experience developing and executing campaigns across a multitude of timezones and languages- Experience developing and delivering training programs, or experience in guiding, training and mentoring others- Experience working with and influencing senior level stakeholders- Deep knowledge of live streaming, production operations, or broadcast advertising workflowsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, CO, Denver - 115,600.00 - 160,000.00 USD annually