Marketing and Community Manager

Marketing & Community Manager | Mountain Mile · Pigeon Forge, TN · Hybrid Great places deserve great stories. We're looking for someone to tell ours. Mountain Mile is 174 acres of retail, dining, and entertainment in the heart of Pigeon Forge — and one of East Tennessee's fastest-growing destinations. We're hiring a Marketing & Community Manager to be both our voice online and in the community. About the Role This is a two-sided role for a dynamic self-starter. You're a sharp, hands-on marketer and a people-first community builder. On any given day you might edit a short‑form video in the morning, meet with a tenant about a joint promotion at lunch, and be the social presence on property at an event that evening. If you love storytelling, thrive in a fast‑paced environment, enjoy being on‑site to capture the action, and want to be the person tenants, partners, and guests know by name — this one's for you. This is not a role for someone who waits for direction. It's for someone who shows up with ideas and owns their craft. What You'll Do Marketing Own our marketing strategy and direction across every channel, and build monthly content calendars aligned with campaigns, events, and seasonal priorities Create original content with a heavy emphasis on short‑form video (Instagram & TikTok) — much of it captured on‑site, in real time, mobile‑first Plan and manage paid ad campaigns across Meta and Google Manage day‑to‑day community engagement online — comments, DMs, and brand sentiment — and surface insights to leadership Track and report on performance (engagement, reach, growth, conversions) and use those insights to optimize content and campaigns Spot trends and platform shifts to keep Mountain Mile fresh, relevant, and top of mind all season long Community Build and maintain relationships with our tenants — spotlighting their shops, restaurants, and experiences Represent Mountain Mile with local partners and stakeholders across the Pigeon Forge tourism and events community Lead influencer outreach and partnerships — coordinating visits, deliverables, and tracking return on investment Develop sponsorships and community partnerships that grow our footprint Be the social and physical presence on property — at events, activations, and key moments, capturing the action live Partner with our team to plan and execute Mountain Mile's marquee events — Kickoff to Summer, Jeep Invasion, Oktoberfest, and Christmas at Mountain Mile — with the support and runway to take full ownership over time What We're Looking For Proven experience managing marketing strategy and direction (3+ years in social media or digital marketing) Strong content creation across video, photo, and copy, with a real emphasis on short‑form video Hands‑on experience running paid ad campaigns (Meta & Google) Comfort with social media management and analytics tools, and a data‑informed approach to creative decisions Strong organization and project management — comfortably juggling content, campaigns, partnerships, and events A self‑starter who brings energy, ideas, and ownership to the table A bonus, but not a deal‑breaker Familiarity with the Pigeon Forge / Sevier County market, or experience marketing entertainment‑based developments Experience with consumer‑facing brands in hospitality, tourism, or lifestyle Bachelor's degree in marketing, communications, or a related field The Details Location: On‑site in Pigeon Forge with a hybrid schedule; regular in‑person presence required, including at events Reports to: Ownership, working day‑to‑day with the Mountain Mile team #J-18808-Ljbffr