Product Manager, Link Growth [Consumer]

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.

Plaid’s Consumer team owns all of Plaid’s consumer facing surfaces. This includes Link, Plaid’s flagship product, which has been used by over half of all US adults to share their information safely and securely with financial applications. Link drives the vast majority of Plaid’s revenue. We’re also building out Plaid’s first B2C product, which is an exciting, 0-1 space for us. Both areas are top business priorities.

As the Link Growth PM, you will own conversion at Plaid and evolve it for a growingly agentic world. Link is the front door to Plaid’s products, so this is a meaningfully large responsibility: (1) Any improvement in Link conversion has direct revenue impact, and (2) We’re seeing a massive uptick in AI-companies launching fintech products, so making Link compatible for their use cases is one of our highest priorities.

Define the roadmap for sign up for quarterly / half year goals and partner with cross-functional team to hit them

• Drive prioritization and execution (build, measure, iterate)


• Identify opportunities through consumer feedback and staying close to our data / dashboards


• Partner with cross-functional team (design, research, data science, ML, legal, and compliance) to do all of the above

• 2-5 years in product management, building consumer onboarding, growth, or related products, shipping consumer-facing changes
• You have successfully launched consumer facing features through rapid experimentation driving meaningful outcomes in the user journey and represented via metrics
• You can communicate complex concepts succinctly for broad audiences to drive decisions
• You have driven roadmap and prioritization exercises and shown that you have driven clear impact through your decisions

• You thrive in a culture of high ownership, velocity, and throughput, and speak your mind regardless of level
• You have a strong opinion on both UX and data

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at View email address on us.fitly.work.

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Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.