New Business Lead, Wellness

Alternate Locations: Radnor, PA (Pennsylvania); Charlotte, NC (North Carolina); Fort Wayne, IN (Indiana); Omaha, NE (Nebraska)

  Work Arrangement:

Hybrid : Employee will work 3 days a week in a Lincoln office

Relocation assistance:  is not available for this opportunity.

Requisition #:  76381

The Role at a Glance

We are excited to bring on a New Business Lead – Wellness to join the Workplace Solutions Customer Experience Team. This newly created role represents a unique opportunity to help shape the future of Lincoln's wellness strategy by identifying, evaluating, and bringing innovative wellbeing solutions to market.

Working closely with senior leadership, you will help define the strategic roadmap for our expanding wellness portfolio, assess emerging market opportunities, and build the business cases needed to secure investment and organizational support. You will partner across Product, Distribution, Marketing, and Customer Experience to identify unmet customer needs, source innovative solutions, and deliver offerings that strengthen our core business while unlocking new revenue streams.

This role will play a critical part in helping Lincoln thoughtfully expand into direct-to-consumer and adjacent markets, creating meaningful value for customers while positioning the organization for long-term growth. The ideal candidate combines strategic thinking, business development expertise, knowledge of the well-being ecosystem, and an entrepreneurial mindset with a passion for building something new.

What you'll be doing

• Shape the future of Lincoln's wellness strategy by developing and evolving a multi-year portfolio roadmap that aligns customer needs, market trends, and business growth objectives.
• Lead vendor sourcing, due diligence and negotiations activities for emerging wellness solutions.
• Assess and evaluate new wellbeing products, services, and strategic partnerships to address customer needs and strengthen Lincoln's value proposition.
• Develop business cases, market assessments, and executive presentations to support investment decisions and gain approval for new offerings.
• Partner with Product, Distribution, Marketing, Legal, Compliance, and Procurement teams to bring new solutions from concept to launch.
• Leverage customer insights, market intelligence, and industry trends to inform portfolio decisions, enhance customer experiences, and strengthen Lincoln's competitive position.
• Drive continuous portfolio optimization by identifying opportunities to enhance, expand, or retire offerings based on market needs and business performance.

What we’re looking for

Must-haves:

• 5 – 7+ Years in Marketing, Sales or Account Management that directly aligns with the specific responsibilities for this position.
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations.
• Excellent written and verbal communication skills as well as ability to communicate knowledgeable and credibly with senior management and internal constituents.
• Strong strategic and business acumen with experience influencing enterprise priorities, driving transformation, and aligning customer experience initiatives to organizational goals.
• Experience evaluating, sourcing, and managing third-party partnerships, vendors, or ecosystem solutions.
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's).

Nice-to haves:

• Exposure to direct-to-consumer (DTC), B2B2C, or marketplace business models.
• Experience launching new products, services, or business ventures from concept through commercialization.
• Familiarity with financial wellness, mental wellbeing, caregiving, navigation, lifestyle, or digital health solutions.

Application Deadline

Applications for this position will be accepted through 9/29/2026 subject to earlier closure due to applicant volume.

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future. 

What’s in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes

• Leadership development and virtual training opportunities

• PTO/parental leave

• Free financial counseling, health coaching and employee assistance program

• Tuition assistance program

• Work arrangements that work for you

• Effective productivity/technology tools and training

The pay range for this position is $96,900 - $176,200 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services. 

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach. 

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice. 

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

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Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at View email address on us.fitly.work if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling View phone number on us.fitly.work.

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