Senior Brand Manager - Babybel

Bel is part of a mission-driven, family-owned company with more than 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.

Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood

JOB DESCRIPTION SUMMARY

The Marketing organization is responsible for driving the long-term strategy for the brand, building differentiated market positioning, and developing and executing smart, bold and disruptive integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume, and market share objectives.

The Senior Brand Manager - Babybel leads the strategic development and execution of key business initiatives to drive sustainable growth. To do so, the Senior Brand Manager takes a significant role in defining core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans. This leader is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Global Marketing, Innovation, Consumer Insights, R & D, Finance, Sales and Industrial teams to optimize product lines and deliver sustainable profit growth. This is a hybrid role based in Chicago.

Essential Duties and Responsibilities

• Brand Strategy Leadership: In partnership with Sr. Brand Director, develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
• Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations.
• Business Management and Tracking: Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers. Builds and executes action plans to achieve goals. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in budget management.
• Go-To-Market Strategist: Deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
• Program Evaluation: Analyses program results and marketplace dynamics to provide on-going marketing mix recommendations.
• People Management & Leadership: Supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
• New Product Management: Identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market and proficient P&L management.

Qualifications and Competencies

• Minimum 7 years of progressive CPG Brand Marketing experience
• Must have experience managing multiple projects at once in a fast paced, growth focused, matrixed environment.
• Must be proficient in POS and panel data analysis (Nielsen/IRI); proven experience translating data into insights, demonstrating strong storytelling, leadership, teamwork, and strategic thinking skills.
• Must have prior agency management experience including media, creative, and public relations.
• Must have experience overseeing or executing Shopper Marketing strategy and be well-versed in omni-channel marketing tactics.
• Must have previously managed a marketing budget.
• Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.
• Prior people management experience strongly preferred, and must have ability to coach and develop one Associate Brand Manager.

Performance Expectations

• Takes full ownership mindset towards applicable business lines, strategy, and associated performance.
• Self-starter and strategic-doer who is able to quickly learn the business, infuse new ways of thinking and working and adapt quickly.
• Can prioritize key areas of focus and projects in challenging contexts. Can do the same for their team.
• Gains trust and respect of management, direct reports, cross-functional teams, vendors, and agency partners. Maintains the integrity of confidential business and product information.
• Makes decisions in a complex environment without having all the information at hand.
• Demonstrates initiative to proactively raise a concern, offer a proposed course of action, or seek additional support to advance the Brand agenda. Demonstrates that same initiative from less intuitive opportunities that could be uncovered.
• Gives and can receive ongoing, straightforward, and constructive feedback.
• Develops trustful relationships and engages teams towards common objectives.
• Can be trusted to contribute key deliverables on time with the utmost quality and accuracy.

Working Conditions: Work is performed largely in a hybrid office environment. While the role generally follows regular business hours, the Senior Brand Manager should be comfortable with a flexible schedule to support business priorities, key deadlines, special projects, and occasional needs outside standard hours to collaborate with global teams. This role requires openness to working more than 40 hours per week as needed. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Total Rewards:

• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call View phone number on click.appcast.io.

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