Senior Digital Product Manager

Digital Product Manager

Digital product managers at U. S. Bank are customer obsessed in defining and delivering the strategy and vision required for digital experiences to stay ahead of constantly evolving economic, competitive, technological, and customer needs. As a digital product manager, you will:

• Ensure a data-driven approach to prioritize "building the right thing" that maximizes results for both end users and internal business partners.
• Relentlessly focus on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions.
• Advocate for reusability of capabilities to drive cost-effective scale and speed to market.
• Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision.
• Align digital product vision across other enabling functions to establish an integrated delivery roadmap.
• Regularly re-evaluate priorities during planning to optimize capacity against user and business value creation.
• Leverage OKRs (objectives and key results) to drive roadmap priorities.
• Integrate digital products, platforms, and capabilities to drive business value through an enhanced user experience.
• Advocate for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk/compliance adherence.
• Drive digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Leverage discovery to evaluate the best, most valuable ideas with customer centricity skillset.
• Enable the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement, and growth across both digital and human customer interactions.
• Identify initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
• Develop north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal.
• Continuously measure actual results against target NSM to manage performance and drive progress against product vision and strategy.
• Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

Basic qualifications:

• Digital product management experience
• Preferred skills/experience: expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators, design systems, service blueprints, and reusability.
• Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value.
• Strong customer centricity to implement strategies and techniques used to ensure that customers have a positive experience with the organization's products and services at every touch point.
• Knowledge of technical aspects of software products; ability to design, configure, and integrate technical aspects of software products.
• Knowledge of processes, tools, and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations.

About the team/product: Our team designs and delivers end-to-end digital experiences that power how customers apply for and onboard their credit cards across web and mobile platforms. We support a diverse portfolio of consumer, small business, and partner-branded credit card products, focusing on intuitive servicing, secure payments, rewards and benefits, digital wallets, and account acquisition capabilities that drive engagement and long-term value. Working closely with design, engineering, data, and business partners, we translate customer needs and regulatory requirements into scalable, high-performance digital solutions that improve satisfaction, deepen relationships, and enable growth across the credit card portfolio.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.