Account Executive, Paid Media

Account Executive Paid Media

5W is hiring an AE Paid Media to plan run and optimize campaigns for a range of clients. Youll work across search social display and newer channels and youll team up with our account creative and analytics groups to get clients real results.

This is a great fit for someone with hands-on buying experience who wants more responsibility and room to grow. Youll own campaigns talk directly with clients and learn across a lot of platforms and industries. People who do well here are driven think like entrepreneurs and like going beyond whats expected.

What Youll Do

• Work with clients and our internal team to set campaign goals audiences budgets and KPIs then build media plans around them.
• Plan launch and manage campaigns across Paid Search (Google Ads Microsoft Advertising) Paid Social (Meta LinkedIn TikTok X Pinterest Snapchat) Display and Programmatic (DSPs like The Trade Desk or DV360 ad networks) and newer channels like CTV streaming audio and retail media.
• Manage budgets and pacing across several accounts.
• Check performance daily and adjust bids targeting creative and budgets as needed. Set up A/B tests to keep improving results.
• Build reports that track ROAS CPA CTR conversion rate and other KPIs and explain to clients what the results mean and what we should do next.
• Look at client business data alongside media data to see how paid campaigns are affecting sales leads and growth.
• Set up and troubleshoot conversion tracking pixels and tags with our web and analytics teams.
• Work with the creative team on ad ideas copy and assets and use performance data to shape future creative.
• Present media plans and results to clients.
• Keep up with platform updates privacy changes and industry trends and share new ideas with the team.

What You Have

• 1-2 years of experience planning and buying digital media with results you can show.
• Current or past agency experience working on multiple clients.
• Working knowledge of Google Ads Meta Ads Manager and Google Analytics 4. Experience with Google Tag Manager programmatic platforms or LinkedIn and TikTok Ads is a plus.
• Comfort with numbers and spreadsheets (Excel or Google Sheets). Looker Studio experience is a bonus.
• Experience putting together media strategies and presenting them to clients.
• Strong writing and communication skills.
• Good organization and attention to detail with the ability to handle several projects and deadlines at once.
• A flexible team-oriented approach to work.

Why youll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter Spring and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through 5W University and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows and more!
• Charitable giving including matching donations

#LI-Hybrid

Required Experience:

IC