Creative Director

Creative Director, Brand & Performance Design

Location: Hybrid / Remote

Industry: HealthTech

About the Role

Our client is seeking a highly creative and hands-on Creative Director to lead the evolution of a growing HealthTech brand across digital, experiential, and performance marketing channels. This role blends strategic brand leadership with day-to-day design execution, making it ideal for a player-coach who enjoys both setting creative direction and actively creating work.

The Creative Director will be responsible for building a modern, differentiated brand that drives awareness, engagement, and growth. You'll lead concept development, campaign design, visual storytelling, and creative innovation while ensuring consistency across every customer touchpoint, from digital experiences and paid media campaigns to events, print collateral, and product marketing materials.

This role requires someone who deeply understands how creative impacts business outcomes and can develop work that is both visually compelling and performance-driven.

Key Responsibilities

Brand Leadership & Innovation

• Define, evolve, and champion the company's visual brand identity across all channels and audiences.
• Develop bold creative concepts that elevate market positioning and distinguish the brand within the healthcare and technology landscape.
• Drive innovation in storytelling, content formats, customer experiences, and campaign execution.
• Establish and maintain brand standards, ensuring consistency across all internal and external communications.

Creative Direction & Design

• Lead the creative development of integrated marketing campaigns from concept through execution.
• Remain highly hands-on with design work, creating assets and layouts when needed.
• Design and oversee the production of:
• Paid media creative
• Landing pages and web experiences
• Social media content
• Email campaigns
• Product marketing materials
• Sales enablement assets
• Event and experiential marketing materials
• Print collateral and environmental graphics
• Provide art direction, feedback, and mentorship to internal and external creative contributors.

Performance Marketing & Growth

• Partner with marketing and growth teams to develop high-performing creative for digital acquisition campaigns.
• Create and optimize assets for paid social, search, display, video, and emerging channels.
• Leverage performance data, audience insights, and testing results to improve creative effectiveness.
• Balance brand-building objectives with measurable business outcomes.

Experiential & Event Marketing

• Lead creative development for trade shows, conferences, customer events, and experiential activations.
• Design event environments, signage, promotional materials, and supporting campaign assets.
• Ensure a cohesive customer experience across physical and digital touchpoints.

Cross-Functional Collaboration

• Partner closely with leadership, marketing, product, sales, and customer success teams to translate business objectives into impactful creative solutions.
• Work with external agencies, freelancers, printers, and production vendors as needed.
• Present creative concepts and strategic recommendations to executive stakeholders.

Qualifications

• 8+ years of experience in creative, brand, or design leadership roles.
• Experience working for a high-growth technology, healthcare, SaaS, consumer, or digitally driven brand.
• Strong portfolio showcasing brand development, integrated campaigns, digital marketing, and experiential work.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).
• Strong understanding of UX/UI principles and designing for digital properties, including websites, landing pages, email, and mobile experiences.
• Extensive experience developing creative for performance marketing channels, including paid social, display, search, and video.
• Experience designing for both digital and print production environments.
• Ability to translate data, customer insights, and business objectives into creative solutions.
• Exceptional presentation, communication, and leadership skills.

Ideal Candidate Profile

• Creative strategist who can also execute at a high design level.
• Equally comfortable designing a landing page, directing a brand campaign, or creating event graphics.
• Thinks beyond traditional marketing and seeks innovative ways to engage audiences.
• Strong visual storyteller with a modern aesthetic and deep understanding of digital-first brands.
• Thrives in fast-paced, high-growth environments where collaboration, adaptability, and ownership are critical.

What Success Looks Like

• Elevates and differentiates the company's brand presence in the market.
• Creates measurable impact through performance-driven creative.
• Delivers cohesive customer experiences across digital, experiential, and print channels.
• Builds scalable creative systems while maintaining a high standard of design excellence.
• Serves as both a creative visionary and a hands-on contributor who can bring ideas to life.