Sr. Associate, Integrated Marketing Operations

Sr. Associate, Integrated Marketing Operations

Los Angeles, California, United States

LA28 does not provide relocation assistance.

LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community.

The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles' third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles.

Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place–a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors–optimism, integrity, excellence, inclusion, co-creation and boldness–and look forward to hearing about how your past experiences align with them.

Sr. Associate, Integrated Marketing Operations

The Digital Marketing (DIG) team drives LA28's overarching marketing and fan engagement efforts. Within DIG, the Integrated Marketing function is responsible for developing holistic go-to-market plans for all fan-facing programs. We lead the marketing approach, messaging strategy, narrative direction, campaign development, and execution for the portfolio of LA28 programs—inclusive of Ticketing, Volunteer, Torch Relay, Mascot, and more.

Integrated Marketing works cross-functionally with our internal digital counterparts (who manage LA28's social, web, email, and app platforms), as well as a wide range of internal Functional Areas and external stakeholders. Ultimately, it is our responsibility to bring it all together, ensuring every program reaches the right audience with the right message, across the right platforms, at the right time.

About the Role

As the Sr. Associate, Integrated Marketing Operations, you will serve as the project management and operational backbone for our fan-facing marketing programs. In this role, you will orchestrate complex projects while consistently bringing a sharp marketing perspective to the table.

We are looking for someone whose skill set goes beyond top-notch coordination. You possess the marketing intuition to spot when a creative brief lacks key insights, when a content asset misaligns with strategic objectives, or when platform strategies fail to build upon one another. The ideal candidate thrives at the intersection of strategy and operations, adding value to the creative work while seamlessly managing timelines, workflows, and relationships across internal teams, external agencies, and sports league partners. This person will be a key protector of the LA28 brand and a key contributor in building a legacy for the Olympic and Paralympic Movement.

The Sr. Associate, Integrated Marketing Operations role will report to the Sr. Director, Integrated Marketing on the Digital Engagement and Marketing team.

Key Responsibilities:

• Day-to-Day Campaign Orchestration: Serve as the primary operational driver for integrated marketing projects. Create and manage project plans, workflows and timeline while ensuring that the marketing intent is preserved at every stage of execution
• Cross-Program Alignment: Guarantee executional consistency across LA28's diverse portfolio. Proactively identify opportunities, flag potential strategic misalignments, and solve problems before they impact final GTM plans
• Presentation Development: Provide notes, recaps, and presentations to share updates with key stakeholders
• External Agency & Partner Management: Lead the operational relationship with external agencies ensuring their work is on time and on brief
• Stakeholder Relationship Management: Act as a key marketing liaison for external stakeholders, including the International Federations, National Olympic and Paralympic Committees, and Professional Leagues
• Strategic Project Leadership: Act as a strategic thought partner. Review briefs, creative with a critical marketer's eye, offering a strong POV to ensure deliverables align with overarching campaign goals
• Administrative Support: Be able to manage permitting, contract submission, and additional paperwork

Background & Requirements:

• Minimum 4+ years of experience blending project management and strategic marketing within a high-volume advertising agency, in-house marketing team, or major entertainment/sports brand
• Extensive experience launching multi-faceted campaigns that span digital, social, experiential, and traditional channels
• Demonstrated ability to act as a value-add partner to cross functional teams
• Proven track record of managing relationships and projects involving high-profile external partners, clients, or governing bodies, from initial briefing through to final delivery
• Advanced proficiency with industry-standard project management software (e.g., Asana, Smartsheet)
• Comfortable integrating AI tools into day-to-day work, from drafting to research to workflow optimization

Education:

• Bachelors degree or equivalent experience

Physical Requirements and Working Conditions:

• Available to work onsite in our Downtown Los Angeles-based office
• The majority of work will be conducted in an office setting, requiring extended periods of time using computers, phones, and other office equipment
• The LA28 office is an open floorplan working environment; employees must be able to work efficiently in an open cubicle environment
• Hours of work may vary, including evenings, weekends, and holidays, especially during peak event periods
• Perform other duties as required; the role will evolve over time and may include operational responsibilities during the Olympic and Paralympic Games

The annual base salary range for this position is $73,000.00 - $98,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28's operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. LA28 will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance and all applicable laws. We strive to build a team that is inclusive and encourage qualified candidates of all backgrounds, perspectives, and identities to apply. We assess applications based on relevant skills, education, and experience a candidate can add to our team.