Marketing Automation Manager

Marketing Automation Manager

Location: National Harbor, MD (Hybrid)

Type: Full Time

Compensation: $90,000 to $115,000 DOE, Annually

Email is one of Cloudforce's highest-ROI demand generation channels. We are building it into a sophisticated, persona-specific program that supports a complex B2B buying process.

We are looking for an Email Marketing Manager to build and own the email program that nurtures audiences from early awareness through evaluation, consensus building, and pipeline conversion. This is a strategic, hands-on role for someone who understands how email drives demand generation, has strong HubSpot execution skills, and can write clear, compelling copy that moves buyers to action.

You will own the nurture sequences, trigger-based workflows, post-event follow-up cadences, campaign emails, testing programs, and performance reporting that make email a scalable growth channel for Cloudforce.

Responsibilities

Email Strategy and Program Architecture:

Own Cloudforce's email marketing strategy and annual email program plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages. Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event and post-webinar follow-up, re-engagement, and customer communications. Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message. Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention. Define how email works with LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach, and coordinate send timing so email reinforces the broader demand generation motion.

HubSpot Systems, Workflows, and Integrations:

Own the HubSpot Marketing Hub backend and execution, including workflow architecture, list and property configuration, data hygiene, email build, send scheduling, and QA. Design, build, and troubleshoot complex, multi-step workflows spanning enrollment logic, branching, delays, and cross-object triggers (contacts, companies, deals). Build trigger-based workflows, including MQA notifications, content download follow-up, post-webinar and post-event nurture, demo request confirmation and prep, and dormant-contact re-engagement. Build and maintain integrations between HubSpot and the rest of the marketing and sales stack (CRM, webinar/event tools, ad platforms, data enrichment tools) to ensure clean data flow and accurate triggering. Diagnose and resolve workflow or integration breakages, sync errors, and data discrepancies before they impact sends or reporting. Partner with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting, maintaining a scalable, well-documented architecture other marketers can build on. Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use. Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.

Persona-Specific Nurture Programs:

Translate Cloudforce's complex buying committee structure into a scalable, manageable nurture program. Build and maintain persona-specific nurture tracks for key buying committee roles, adapting content by buying stage so early education differs from evaluation, consensus-building, and procurement-stage communications. Develop institution-type and market-specific variants where needed, including higher education, healthcare, and state and local government audiences.

Campaign Email Execution:

Own end-to-end execution of campaign emails, from brief through copy, build, approval, testing, send, and post-send reporting. Write and optimize subject lines, preview text, body copy, and CTAs that reflect Cloudforce's approved messaging, brand voice, and market positioning. Build segmented post-event and post-webinar sequences based on engagement level, persona, institution type, and buying stage.

Performance Optimization and Reporting:

Own email performance reporting, including open, click-through, unsubscribe, and conversion rates, deliverability, and pipeline influence. Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and CTAs. Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations. Use performance data to identify what's working, what's underperforming, and what should change, and contribute insights to the broader marketing dashboard and campaign performance reviews.

Content Collaboration:

Partner with content, product marketing, and demand generation teams to develop email-specific content, nurture assets, and campaign offers. Use AI-assisted content tools to generate first drafts, test variants, and nurture copy, while applying strong editorial judgment for accuracy, brand fit, and conversion quality. Share email performance insights with the content team to inform future topics, proof points, and formats.

Qualifications Required:

• 3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment.

• Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting.

• Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends.

• Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs.

• Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.

• Strong analytical skills and the ability to turn performance data into practical recommendations.

Strongly Preferred:

• Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account.

• Familiarity with higher education, healthcare, state and local government, or other regulated markets.

• Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting.

• Experience using generative AI or content development agents to support email production, testing, or optimization.

• Experience managing email deliverability, sender reputation, bounce rates, and inbox placement.

$90,000 - $115,000 a year Subject to experience.

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.

NebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.

We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.

Why Cloudforce?

We think the best work happens when people care and feel genuinely taken care of — so we've built a company that reflects that.

We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We've built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we're serious about making each individual feel like they're part of our team.

The Essentials

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents

• Paid parental leave, including adoption and foster care placement

• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more

• 9 company holidays + 2 floating holidays to use however you need them

• 401K savings plan and education reimbursement to invest in your future

The Perks

• Friday lunch on us — every week, no exceptions

• Personalized professional growth plan – an ongoing opportunity to