Director, Digital Strategy, North America - Beverly Hills, 90210

Director, Digital Strategy, North America - Beverly Hills, 90210, United States of America

How we LEAD:

Virgin Music Group is currently seeking a Director, Digital Strategy, North America for our Beverly Hills, CA office. The Director will lead digital marketing, social media content and fan community management initiatives for a VMG roster of priorities in North America and manage a team of digital strategists.

They are responsible for leading VMGs North American Digital Strategy team, constructing comprehensive multi-faceted digital marketing campaigns including but not limited to: social media and content strategy, managing budgets for paid digital initiatives and creator partnerships and more.

How Youll CREATE:

• Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.

• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.

• Manage cross-platform social media content calendars and digital fan engagement experiences.

• Build and manage an artists owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS, superfan and newsletter marketing.

• Contribute to and work with VMGs paid media department on digital advertising spends, budgets and viral strategy.

• Manage multiple campaigns in a fast-paced, entrepreneurial environment.

• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.

• Maintain professional relationships with artists, label and management partners.

• Troubleshoot administrative and support queries across social media platforms.

• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.

• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

How Youll LEAD:

• Manage a team of North America based digital strategists and establish measurable goals, conversion KPIs and reporting structures.

• Lead collaboration with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.

• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.

• Interface with global VMG Digital Strategy team members to create collaborative international digital marketing campaigns.

• Mentor and advise junior team members with constructive campaign feedback.

Bring Your VIBE

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)

• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites

• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)

• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.

• Interest in gaming, metaverse and innovation spaces

• Passion for social media and short form video marketing.

• Must thrive in a team environment but be able to take initiative and work independently.

• Strong analytical skills with ability to create case-studies and campaign reporting decks.

• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality

• Degree in relevant field, and/or equivalent career experience

• Music industry or artist relation experience