Head of Brand & Retail Marketing

Job Title

Brand Leader at BugMD

Location

Onsite - Santa Ana, CA

Type

Full-Time

Salary

$180,000 - $220,000 depending on experience

About Us

eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.

This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.

The Role

We're looking for the first true brand leader at BugMD — a pest control brand with real household demand, a product people swear by, and a category nobody has ever bothered to make interesting. There's no brand playbook to inherit. You write it.

BugMD makes plant-powered pest control that actually works — kills on contact, no harsh chemical smell, and formulated for use around the whole household. We're in Walmart, Home Depot, and on Amazon, and growing fast. We have a product that converts and a performance marketing engine that works. What we don't have yet is a brand that lives in culture — and that's what this role is for.

You'll partner directly with the General Manager and sit alongside the Head of Performance Marketing as peers. Performance scales what you build. You build what's worth scaling.

This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and Cultural Activations. You're responsible for every consumer touchpoint that isn't a paid ad — and you'll have a strong voice in shaping the ones that are.

What You'll Do

Define and document BugMD's voice, visual identity, and strategic positioning — building the brand bible from scratch

Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good

Lead influencer and creator partnerships — home hacks, cleaning, DIY, gardening, pet and parent creators — managing relationships and ensuring content feels on-brand

Drive PR and earned media — securing meaningful placements in home, lifestyle, DIY, and culture publications that build the brand story beyond product features

Plan and execute cultural activations and real-world moments that put the brand in front of homeowners and renters when they actually need us

Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative

Manage agencies, creators, and production partners — knowing when to push and when to let them run

Partner with the performance marketing team so brand and paid creative feel like the same company