Community Asset Manager

Description

Under the direction of the Regional Manager, the Community Asset Manager is accountable for the full lifecycle performance of a rental community, with a focus on maximizing asset value , driving leasing and sales velocity , and delivering a hospitality-level resident experience . This role blends traditional property management with an owner's mindset-championing financial performance, asset preservation, and a culture of proactive, personalized service.

As the community's lead operator and brand ambassador, the Community Asset Manager ensures strategic alignment between day-to-day operations and broader asset goals. Responsibilities range from revenue and NOI optimization to cultivating a high-performing team and maintaining a refined, service-driven atmosphere that exceeds resident expectations.

Essential Duties and Responsibilities

Asset & Financial Management

• Drive achievement of NOI targets through rent growth, lease-up pacing, and expense control.
• Drive the development and execution of annual business plans and budgets; forecast revenue, expenses, and capital needs.
• Interpret financial performance reports (P&L, variance analysis, delinquency, occupancy trends) and initiate corrective actions as needed.
• Oversee accounts receivable, collections, rent posting, security deposit administration, and financial.
• Identify opportunities for revenue optimization (rent increases, ancillary income, vacancy loss reduction).
• Manage and monitor capital expenditure plans and ROI-driven enhancements to common areas and unit finishes.
• Evaluate vendor contracts and bids with an asset-management lens-ensuring return on spend and long-term value.
• Collaborate with construction and Service Manager to ensure readiness of inventory

Sales & Leasing Performance

• Lead all on-site sales and leasing activities to achieve aggressive lease-up goals.
• Inspire a culture of high-performance leasing through daily coaching, call conversion metrics, and mystery shop readiness.
• Collaborate with marketing and regional teams to launch targeted outreach and digital campaigns aligned with local demographics.
• Monitor daily traffic sources, team closing ratios, and customer journey insights; adjust tactics to improve conversion.
• Personally engage with key prospects and corporate clients to secure leases and maintain a visible sales presence.

Resident Experience & Hospitality

• Deliver a hospitality-forward culture, ensuring all touchpoints-tours, move-ins, maintenance, events-reflect a white-glove standard.
• Lead a resident-first approach that proactively anticipates needs, solves problems, and builds lasting satisfaction and retention.
• Implement elevated amenity programming and curated community events to build engagement and brand identity.
• Monitor all service requests and turnarounds with an emphasis on speed, quality, and minimal disruption.
• Conduct regular property walks to uphold standards of luxury, safety, and curb appeal.

Leadership & Talent Development

• Recruit, onboard, and retain top-tier talent with strong service and sales acumen.
• Build a collaborative team environment rooted in accountability, transparency, and professional growth.
• Conduct regular performance evaluations and implement individualized development plans for direct reports.
• Foster a team culture aligned with ownership expectations and brand positioning.

Compliance & Risk Management

• Ensure full compliance with Fair Housing laws, landlord-tenant ordinances, and local regulations.
• Serve as the community's legal liaison for evictions, lease violations, court proceedings, and resident disputes.
• Enforce risk management and safety protocols, conduct regular inspections, and support insurance documentation needs

Requirements

• Bachelor's degree
• 3+ years of multi-family property management experience, ideally in lease-up communities.
• Strong grasp of asset operations: budget management, financial reporting, and capital planning.
• Sales and leasing expertise with a track record of achieving and exceeding occupancy goals.
• Exceptional written and verbal communication skills.
• Technologically proficient with RealPage OneSite, Knock, Excel, and digital marketing platforms.
• Working knowledge of landlord-tenant law, Fair Housing, and eviction processes.
• Experience in new construction communities.

Preferred Qualifications

• ARM, CPM, CAM, CAPS, or similar industry designation.
• SFR or new home construction experience.
• Real estate license.
• Hospitality, retail, or customer experience leadership background.
• Familiarity with market research tools and revenue management systems.