Director of Marketing - Bobby Rahal Automotive Group - Pittsburgh Region

Job Description

Job Description

Bobby Rahal Automotive Group is seeking a strategic, data-driven Director of Marketing to lead marketing efforts for our BMW and Mercedes-Benz dealerships. This position oversees CRM performance, marketing technologyAI initiatives, customer data, email and direct-mail campaigns, digital marketing, website optimization, social media, SEO, creative development, vendor relationships, and campaign analytics.Key ResponsibilitiesManage and optimize the group's CRM system, including customer communications, data quality, automation, lead follow-up, and campaign performance.Identify and implement AI tools that improve personalization, productivity, reporting, lead handling, and marketing results.Use customer data to develop targeted sales, service, retention, lease-maturity, equity, and reactivation campaigns.Create and manage email campaigns through Mailchimp, including audience segmentation, content, scheduling, testing, automation, and performance measurement.Plan and measure direct-mail, digital advertising, and customer letter campaigns.Analyze campaign performance across all channels, including delivery, open and click rates, lead generation, appointments, conversions, cost per lead, cost per acquisition, and return on investment.Develop dashboards and reports that provide dealership and executive leadership with clear performance insights and recommendations.Conduct website audits and improve content accuracy, organic traffic, customer experience, lead generation, and conversion.Oversee SEO, social media, online reputation, paid search, display advertising, and other digital channels.Serve as the primary marketing liaison to vendors, including Autotrader, Cars.com, AutoAlert, iPacket, Mailchimp, website providers, advertising partners, and other technology and media vendors.Manage vendor performance, contracts, integrations, deliverables, budgets, reporting, and return on investment.Oversee the Graphic Designer/Graphic Artist and manage creative priorities, quality, deadlines, and brand consistency.Ensure all marketing materials meet BMW, Mercedes-Benz, and Bobby Rahal Automotive Group brand standards.Partner with dealership leadership to establish marketing priorities and present results and recommendations to the Vice President of Operations.Manage the marketing budget and evaluate spending based on measurable business outcomes.QualificationsFive or more years of marketing experience; automotive retail or luxury-brand experience preferred.Experience with CRM platforms, Mailchimp, customer databases, digital advertising, SEO, social media, website management, and campaign analytics.Familiarity with AI-enabled marketing tools and automation.Experience managing vendors, budgets, campaigns, and creative professionals.Strong analytical, communication, organizational, and leadership skills.Ability to manage multiple dealerships, brands, projects, and deadlines in a fast-paced, in-office environment.The ideal candidate will combine marketing creativity with strong operational discipline and a commitment to measurable results, premium brand standards, and an exceptional customer experience.

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