Strategy and Operations Lead, Media Effectiveness, Product GTM

Strategy and Operations Lead, Media Effectiveness, Product GTM Share Strategy and Operations Lead, Media Effectiveness, Product GTM Copy link Google place New York, NY, USA ; Atlanta, GA, USA ; +8 more ; +7 more Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. The application window will be open until at least August 24, 2026. This opportunity will remain online based on business needs which may be before or after the specified date. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA . Bachelor's degree or equivalent practical experience. 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role. Preferred qualifications: Experience in sales or product strategy in traditional or digital advertising. Experience in, Measurement, particularly Experimentation, Incrementality, Marketing Mix Models (MMM). Distinctive problem-solving, strategic and investigative capabilities, and track record of building trusted relationships with executive stakeholders. Strong operational excellence, with the ability to prioritize initiatives, drive progress and adapt quickly across multiple workstreams. Customer-focused mindset with the ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives. About the job As one of (GTM's) core regional organizations, the Product Go-To-Market (PGTM team) partners with Google's largest business-carrying unit, ALCS (Americas Large Customer Sales), which generates digital ad business from large advertisers in the US, Canada, and LATAM. PGTM designs, builds, and drives ALCS product activation strategies that accelerate ALCS growth. Measurement is at the core of value. In ALCS we compete on value by driving outcomes our customers believe in, accelerated by AI. Our Measurement PGTM team enables this through scaled activation of products and frameworks that allows every seller to prove value our customers believe in. This role sits within the Product GTM Team, tasked with accelerating and defending large customer sales (LCS) business growth across the region via the development and adoption of products, tools and program best practices. As a lead on Media Effectiveness, you will be responsible for accelerating measurement product adoption and business growth, enabling critical product adoption and future-proofing the AMER business. Measurement is a big bet for Google and Media Effectiveness is critical in supporting our customers in making informed decisions about cross-channel budget allocation and optimizing their media spend. Measurement enables our customers to grow value for their businesses and share of wallet for Google by enabling them to optimize their spend via trustworthy and accurate ads measurement. In this role, you’ll deliver on the core product go-to-market remit which is: designing and deploying regional activation program and providing thought leadership on product activation and execution. You will also nurture and advance third-party (3P) ecosystems, agencies and industry groups. The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits Learn more about benefits at Google . Lead strategic projects for Measurement, focused on Media Effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support business priorities; oversee multiple strategic opportunities and design organization-wide strategic processes to ensure long-term goals are defined and met. Define, align upon and execute against priority regional product objective key results (OKRs) and activation priorities, metrics, and strategies; build rigorous governance systems to diagnose, discuss and progress against key business goals. Work with internal stakeholders (e.g., Sales, Go to Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence Global stakeholders to build solutions for regional needs. Conduct in-depth analysis of media effectiveness products and impacted revenue data to identify trends, insights and intelligence to support decision making and activation. Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire . Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting. To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes. Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, is subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right. #J-18808-Ljbffr Google Inc.