AI-Native Web3 Marketing Lead (Owns Strategy, Execution and Results) Bangladesh, Angola, Cambodia, B
MUST Company
We need one person who owns marketing for our Web3 project end to end: the strategy, the execution and the results. Today marketing work is happening, but nobody owns it. Activation and engagement are below where they should be, the community is not active enough, and our market visibility is weak. Too little of what we do turns into numbers we can measure. You will fix that, and you will do it fast. About us MUST Company builds Web3 and AI products with a remote team across many countries. We hire people who use AI as their main way of working, not as an extra tool. What being AI native means here Unlearn: drop the old habit of doing everything by hand. Use AI every day: research, content, campaign analysis and reporting all run through AI first. Raise the stress: use the time AI saves to ship more and raise the bar. What you will do Own the marketing strategy, priorities and execution plan, and be the person accountable for the results. Grow and activate the community (Telegram, Discord, X and others) so people engage, not just join. Build our market positioning and make the project visible: content distribution, campaigns, KOL and partner pushes. Turn every activity into measurable outcomes: user growth, engagement, wallet and on-chain activity, ecosystem participation. Make the marketing calls from data, write each one down in a short page, and own the quality of what ships. Send back work that misses the bar. Use AI to move faster than a normal team: content, research, testing and reporting. Report weekly: what you ran, what moved, what you stop, what you do next. Your first month Week 1: audit current marketing, community and numbers; find the biggest gaps. Week 2: publish a 90-day marketing plan with clear priorities and targets. Weeks 3–4: run the first campaigns and community activation, and show measured results. Requirements Must have: 5+ years in marketing, including at least 2 years in Web3 / crypto marketing. Has owned marketing for a project or product: strategy, execution and results, not just tasks. Proven community growth and activation (Telegram, Discord, X), with numbers to show. Experience with campaigns, content distribution, KOLs and external visibility in the Web3 market. Reads and reports on user growth, engagement, retention and on-chain / ecosystem metrics. Delivers measurable results in a short period: show examples with before/after numbers. Uses AI every day as the main way of working. Fluent English; works fully remote. Nice to have: Launched a token, protocol, or ecosystem program. Korean or Asian market experience. #J-18808-Ljbffr MUST Company
$151k - $189k
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$1,000 per month
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