Social Media Manager & Executive Assistant

Job Description

Job Description

Real Estate Social Media Manager & Executive Assistant

A growing real estate team in Round Rock, TX, is looking for a creative, strategic, and highly organized Social Media Manager & Executive Assistant to take ownership of our online presence and support day-to-day business operations.

The primary focus of this role is social media, creating compelling content, managing and scheduling posts across Facebook, Instagram, YouTube, and Google Business Profile, and using those platforms to generate leads and build brand awareness. In addition to content work, you’ll support the team with select administrative and operational tasks.

This is an in-office position that requires strong self-management, a proactive mindset, and the ability to work independently.

$20 - $30 hourly

Social Media Management - Primary Focus

• Build, manage, and grow our YouTube channel, this is a core function of the role
• Optimize every YouTube video for search, titles, descriptions, tags, chapters, thumbnails, and closed captions to drive organic discoverability
• Actively manage and optimize our Google Business Profile daily, posts, photos, review responses, Q&A, and keep all business information current and accurate
• Leverage Google Business Profile as a lead generation tool by maintaining a consistent, strategic posting cadence
• Create, manage, and maintain a monthly content calendar across Facebook, Instagram, YouTube, and Google Business Profile
• Develop and produce original, platform-specific content tailored to each channel's audience
• Record, edit, and publish short-form video content, including Reels, YouTube Shorts, and Instagram Edits
• Schedule and publish content consistently to maximize reach, engagement, and lead generation
• Monitor comments, messages, and engagement across all platforms and respond in a timely, on-brand manner
• Track analytics across all platforms, with particular attention to YouTube Analytics and Google Business Profile insights, and use that data to continuously improve strategy

Content Design & Email Marketing

• Design monthly print newsletters and direct mail pieces using Canva
• Ensure all materials are on-brand, accurate, and visually polished
• Coordinate printing timelines and vendor relationships for distribution
• Manage email marketing campaigns and newsletters
• Write blog posts and assist with website content updates

Executive Assistant Support - Secondary Focus

• Assist with managing real estate listing timelines and marketing schedules
• Coordinate client appreciation gifts and team events
• Support CRM database organization and management
• Create, update, and follow Standard Operating Procedures (SOPs)
• Manage Trello checklists and update the listing agent as tasks are completed
• Research and implement new AI tools and systems to improve business operations

• YouTube - You have managed a business YouTube channel, understand YouTube SEO inside and out, know how to grow an audience, and can back it up with results
• Google Business Profile - You have fully set up, optimized, and actively managed a Google Business Profile for a business, including review management, posting strategy, and local SEO
• Proven experience using both platforms to generate leads and drive visibility for a brand or business
• Experience managing Facebook and Instagram for a business with a focus on growth and engagement
• Proven ability to create, schedule, and optimize content that drives real business results
• Comfortable on camera and skilled at short-form video creation and editing, Reels, YouTube Shorts, CapCut, or similar
• Strong graphic and print design skills using Canva
• Excellent written communication across captions, blogs, emails, and newsletters
• Tech-savvy with a quick ability to learn new platforms and AI tools
• Experience with Trello, Google Workspace, and CRM systems is a plus
• Strong self-management, able to prioritize and execute without being micromanaged
• Detail-oriented, reliable, and deadline-driven
• Positive, professional, and collaborative team player
• Real estate experience is a plus, but not required

Compensation is based entirely on qualifications and depth of experience. Candidates who bring proven YouTube and Google Business Profile expertise will be compensated accordingly.

We understand that buying or selling a home is more than just a transaction: It’s a life-changing experience. That’s why our team of highly seasoned real estate professionals is dedicated to providing exceptional, personalized service for all clients. We take great pride in the relationships we build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.

Our team of experts represents the best and brightest in the industry, and we’re always striving to lead the field in research, innovation, and consumer education. Today’s buyers and sellers need a trusted resource to guide them through the complex world of real estate. With our extensive knowledge and commitment to providing only the best and most timely information to clients, we are your go-to source for real estate industry insight and advice.