Marketing Analyst I

As our Customer Experience & Marketing Integration Analyst, you will support ENGIE Resources’ marketing efforts by connecting strategy, customer experience, digital engagement, performance tracking, and cross-functional execution. This role is designed for a high-potential, early-career professional who brings strong analytical, organizational, and problem-solving skills and is eager to grow into broader marketing leadership responsibilities. You will partner with the Brand & Digital Experience Manager, Marketing Operations, Communications, Analytics, and Finance teams to coordinate initiatives, improve visibility into performance, and support the execution of key marketing programs. As customer buying behaviors continue to evolve, you will contribute to the development and optimization of customer journeys across digital and customer-facing channels. You will also help ensure content is designed to support customer engagement, AI-driven discovery, and evolving digital experiences. In addition, you will support the adoption of AI-enabled marketing processes that improve efficiency, personalization, and overall performance. Over time, this role will provide increasing ownership of customer journey optimization, digital experience initiatives, performance tracking, planning coordination, and cross-functional alignment. This position is based in Houston, Texas, and reports to the Marketing Director. Support development and maintenance of marketing performance dashboards and contribute to reporting and insights generation in partnership with Marketing Operations and Analytics teams Assist in analyzing campaign and digital performance and help translate data into actionable recommendations Support development of customer journeys across digital and customer-facing channels, helping align content, campaigns, and experiences to customer needs and business objectives Assist in identifying opportunities to improve customer experience, digital engagement, conversion, and overall marketing effectiveness Partner with the Brand & Digital Experience Manager to support website optimization, digital marketing programs, and marketing technology initiatives Support adoption of AI-enabled marketing tools and processes that improve efficiency, targeting, personalization, and performance Help ensure content is structured and optimized for both customer engagement and AI-driven search and discovery experiences Support budget tracking activities and help maintain visibility into spend and performance in coordination with Finance and Marketing Operations Assist in coordinating brand planning activities, including timelines, documentation, and cross-team alignment Partner with North America Communications to support consistent messaging and content alignment across channels Contribute to presentations, summaries, and supporting materials for leadership Help track deliverables, timelines, and dependencies across marketing initiatives to support operational efficiency What You’ll Bring You hold a Bachelor's degree in Marketing, Communications, Business, Design, Engineering. In lieu of a degree a combination of education and relevant work experience may also be considered This is an entry-level position, and prior experience is not required. However, you will be expected to produce high-quality work related to OR equivalent academic, internship, or project-based experience in marketing, UX, research, analytics, digital marketing, or related areas You have demonstrated experience contributing to cross-functional projects involving multiple stakeholders You are skilled at organizing, structuring, and synthesizing complex information into clear, actionable outputs You have strong communication, collaboration, and organizational skills You are knowledgeable in tools such as Excel, PowerPoint, Figma, survey tools, analytics platforms, content management systems, or AI-enabled marketing tools You are curious, adaptable, and open to feedback, with the ability to learn and iterate in fast-paced, project-based environments You have an interest in customer experience, customer journeys, digital experience, marketing technology, AI-enabled marketing, energy, sustainability, or B2B marketing, with the motivation to take on greater ownership over time This role is eligible for our hybrid work policy; consisting of in-office and work-from-home opportunities Must be willing and able to comply with all ENGIE ethics and safety policies Compensation Salary Range: $50,700 – $100,000 USD annually This represents the average expected pay range for a qualified candidate. ENGIE complies with all federal, state, and local minimum wage laws. Actual salary offered may vary depending on geography, experience, education, internal pay alignment, or other bona fide factors. In addition to base pay, this position is eligible for a competitive bonus / incentive plan. Your Talent Acquisition Partner can share more specific information regarding the benefits or the salary for the position based on the work location. At ENGIE, we take your well-being seriously. Our comprehensive benefits package includes options for medical, dental, vision, life insurance, employer-paid short-term and long-term disability insurance, ESPP, generous paid time off including wellness days, holidays and leave programs. We also help you plan for retirement by offering a 401(k) Retirement Savings Plan with a company match. But that's not all – we're dedicated to the health and happiness of your entire family, offering supplemental benefits for full time employees that enhance emotional and physical well-being through all stages of life from family forming to caregiver benefits. Explore our benefits package to see how we can support you. Learn more . Why ENGIE? ENGIE North America isn’t just participating in the Zero-Carbon Transition, we’re leading it! Join us as we develop energy that is renewable, efficient, and accessible to everyone. At ENGIE, every talent has a role to play in the adventure of the century. Make a difference and enjoy a fulfilling professional experience. Take on exciting challenges and build a career path that reflects who you are. Join us and be part of the adventure! ENGIE is proud to be an equal opportunity workplace, and we are firmly committed to creating an inclusive workplace for all employees. We are committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance with this application or a reasonable accommodation due to a disability, you may contact us at View email address on click.appcast.io. This email address is reserved for individuals with disabilities in need of assistance and is not a means of inquiry regarding positions or application status. We are unable to sponsor or take over sponsorship of an employment visa for this role at any time. The safety of our employees is our number one priority. All employees at ENGIE have both a duty and the authority to STOP WORK if unsafe acts are observed. Business Unit: Supply & Energy Management Division: BP B2B US Company Name: ENGIE North America Minimum Base Salary: 50,700.00 USD Maximum Base Salary: 77,625.00 USD Pay Basis: Annual Why this matters to us Our organisation is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We offer reasonable accommodations upon request for individuals with disabilities. #J-18808-Ljbffr