SEO Specialist

SEO Specialist

indiGO Auto Group is a globally recognized and award-winning company with an unparalleled dedication to outstanding customer care and operational excellence. indiGO Auto Group is an industry thought leader representing 30 timelessly modern franchised dealerships in eight US markets.

indiGO represents the very best in automotive brands: Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Hyundai, Jaguar, Lamborghini, Land Rover, McLaren, Mercedes-Benz, Porsche, Rolls-Royce, Rimac, and Volkswagen. We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Each of our dealerships work as a team, and our team strives to be the best for our customers. indiGO is proud to represent the best in luxury automotive brands as well as the best people – come and join us today!

What we are looking for:

indiGO Auto Group is seeking a full-time SEO Specialist to improve the organic visibility, qualified traffic, and conversions of our dealership websites. The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team.

This is what we offer:

• Opportunity to work in a cohesive and supportive team environment
• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment

Here is what an ordinary day of work may look like:

• Research and recommend SEO priorities for dealership websites within the strategic direction established by the Digital Marketing Manager.
• Conduct keyword, competitor, search-intent, and content-gap research to identify qualified organic-growth opportunities.
• Translate findings into prioritized recommendations, tickets, briefs, and measurable implementation plans.
• Coordinate with the PPC vendor on keyword focus, organic gaps, search intent, landing-page opportunities, and complementary paid and organic efforts.
• Directly update metadata, headings, internal links, page structure, and approved on-page content through dealership CMS tools.
• Optimize existing content for search intent, clarity, factual accuracy, and natural keyword use.
• Occasionally write or substantially reshape website and landing-page copy using approved vehicle specifications and source materials.
• Preserve source accuracy, OEM requirements, and brand guidance; do not introduce unsupported vehicle or offer claims.
• Apply content-level accessibility practices, including logical heading structure, useful alt-text recommendations, and descriptive links.
• Audit crawlability, indexation, Core Web Vitals, broken links, redirects, duplicate content, canonicals, XML sitemaps, robots directives, schema, and related technical health signals.
• Implement approved low-risk changes directly when skill, access, platform capability, and change risk permit.
• Define requirements and create tickets for code-, template-, server-, or integration-level work that requires a Web Developer or vendor.
• Validate technical SEO changes before and after release and document unresolved risks.
• Own the SEO migration and launch checklist, including URL inventory, redirect mapping, metadata and content preservation, crawl and indexation checks, analytics verification, and post-launch monitoring.
• Provide SEO readiness findings and signoff recommendations in coordination with the Senior Website Specialist; the Digital Marketing Manager retains the final go-live decision.
• Monitor new launches and migrations for material traffic, ranking, crawl, or conversion issues and escalate promptly.
• Set local-search optimization recommendations and listing-health priorities while the Digital Marketing Specialist owns daily listing operations and factual updates.
• Use Profound and other approved sources to monitor visibility in AI-powered search and answer experiences.
• Identify content, entity, and technical gaps that may affect AI-search discoverability without promising guaranteed placement or citations.
• Use Semrush, Profound, GA4, Google Search Console, and approved tools to monitor organic visibility, qualified traffic, conversions, and technical health.
• Prepare monthly reports that explain performance, likely drivers, completed work, risks, and recommended next actions.
• Escalate material traffic drops, indexing failures, manual actions, widespread crawl errors, migration problems, and significant algorithm-impact signals without waiting for the monthly report.

The opportunity is for you if you have:

• At least two years of hands-on SEO experience or equivalent demonstrated work across technical audits, on-page optimization, analytics, and reporting.
• Practical experience with Google Search Console, GA4, Semrush, and website CMS tools.
• Working knowledge of crawlability, indexation, redirects, canonicals, sitemaps, robots directives, schema, Core Web Vitals, and HTML/CSS fundamentals.
• Ability to interpret performance data and turn findings into clear recommendations and implementation requirements.
• Strong written communication and the ability to produce accurate, source-backed website copy.
• Strong organization, QA discipline, and judgment about change risk and escalation.
• Preferred experience with Profound or other AI-search visibility platforms.
• Preferred experience supporting website migrations, multi-location SEO, or dealership websites.
• Preferred Automotive SEO or OEM-compliance experience.
• Experience collaborating with developers, website vendors, and paid-media partners.

This job description in no way implies that the duties listed here are the only ones the employee may be required to perform. The employee is expected to perform other tasks, duties, and training as dictated by their supervisors.

indiGO Auto Group is an equal opportunity employer, free from discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, advancement, termination, layoff, transfer, leaves of absence, compensation, and training.