Marketing Manager

Founding Marketing Manager – Nonprofit Technology

EveryProspect
EveryProspect is seeking a hands-on Founding Marketing Manager to build the marketing foundation for a growing technology and data company serving the nonprofit and fundraising sector.
This role is designed for someone who wants to build first and lead next.
The initial priority will be to establish the core marketing infrastructure, systems, website, messaging, and processes EveryProspect needs to scale. As that foundation is completed, the role will evolve toward lead generation, demand generation, campaign management, and ultimately managing a broader marketing team.
The ideal candidate combines strong execution skills with nonprofit or fundraising industry experience and has the ambition to grow into a larger marketing leadership role.

Phase One: Build the Marketing Foundation

The first priority for this role will be to build the systems and infrastructure that will support EveryProspect’s long-term growth.
This includes:

• Building and launching the EveryProspect website
• Developing clear messaging and positioning for the nonprofit and fundraising market
• Building out Salesforce to support sales and marketing operations
• Implementing and managing the Salesforce marketing platform
• Establishing lead, account, campaign, and segmentation processes
• Creating marketing automation and nurture workflows
• Building the company’s email marketing infrastructure
• Establishing SEO strategy, content structure, and measurement
• Creating landing pages and conversion paths
• Developing marketing dashboards and reporting
• Establishing campaign attribution and performance measurement
• Building the processes that connect marketing activity to the sales pipeline

This person does not need to personally be an expert in every technical discipline.
When appropriate, the Founding Marketing Manager will identify, hire, and manage specialized consultants, freelancers, or agencies for areas such as website development, Salesforce configuration, SEO, design, content, or marketing automation.
The expectation is that this person owns the outcome , even when outside specialists are involved.

Phase Two: Generate Demand and Build the Marketing Organization

Once the core marketing infrastructure is established, the focus of the role will increasingly shift toward generating qualified sales opportunities and scaling EveryProspect’s marketing efforts.
Responsibilities will expand to include:

• Developing and executing demand-generation programs
• Building targeted outbound and inbound campaigns
• Managing large-scale email campaigns
• Creating segmented campaigns for different nonprofit audiences
• Driving qualified leads into the sales pipeline
• Developing content and thought-leadership programs
• Expanding SEO and organic acquisition
• Supporting product launches and go-to-market initiatives
• Testing new marketing channels
• Developing partnerships and industry relationships
• Managing marketing performance against pipeline and revenue goals

As the company grows, this individual will also help determine what additional marketing roles are needed and will have the opportunity to build and manage the marketing team.
The long-term opportunity is to move from being the person who builds the marketing foundation to the person who leads the marketing organization.

Nonprofit & Fundraising Experience

Experience within the nonprofit, fundraising, advancement, or fundraising technology sector is strongly preferred and will be an important factor in our hiring decision.
We are particularly interested in candidates who understand how nonprofit organizations evaluate and purchase technology, data, and professional services.
Relevant experience could include working with:

• Fundraising technology companies
• Prospect research or wealth intelligence platforms
• Nonprofit CRM or donor management systems
• Nonprofit SaaS companies
• Fundraising consulting firms
• Advancement or development offices
• Nonprofit data and analytics companies
• Digital fundraising firms
• Companies providing products or services to nonprofit organizations

Candidates who understand the roles and priorities of Chief Development Officers, advancement leaders, major gift officers, prospect researchers, advancement services teams, and nonprofit executives will have a significant advantage.
Knowledge of the nonprofit fundraising ecosystem—including industry associations, conferences, vendors, publications, and buying cycles—is highly desirable.

Core Responsibilities

Website & Digital Presence

Lead the development and ongoing evolution of EveryProspect’s website, including structure, messaging, content, landing pages, conversion paths, analytics, and optimization.
The successful candidate should be able to translate a sophisticated data and technology product into clear, compelling messaging for nonprofit fundraising professionals.

Salesforce & Marketing Operations

Build the marketing and sales infrastructure within Salesforce.
Responsibilities will include:

• Lead and account management
• Prospect segmentation
• Campaign management
• Marketing automation
• Lead nurturing
• Sales and marketing workflows
• Campaign attribution
• Reporting and dashboards

The goal is to create a scalable system that allows EveryProspect to efficiently identify, engage, nurture, and convert prospective customers.

Email Marketing

Build and manage EveryProspect’s email marketing capabilities.
This includes:

• Audience segmentation
• Campaign development
• Messaging
• Automated nurture sequences
• Testing
• Deliverability
• Performance measurement
• Large-scale outbound and nurture campaigns

SEO & Content

Develop the foundation for EveryProspect’s SEO and content strategy.
This includes identifying the topics, terminology, questions, and industry issues most relevant to nonprofit fundraising professionals and developing content designed to increase visibility, credibility, and qualified traffic.

Marketing Analytics

Establish the metrics and reporting needed to measure marketing performance, including:

• Website traffic
• Lead generation
• Conversion rates
• Email performance
• SEO performance
• Campaign performance
• Pipeline contribution
• Marketing-sourced opportunities
• Acquisition costs

Marketing success will ultimately be measured by its contribution to qualified pipeline and revenue.

Qualifications

The strongest candidates will bring a combination of:

• 5+ years of marketing experience
• Experience marketing to nonprofit or fundraising organizations
• B2B technology, SaaS, data, or professional-services marketing experience
• Salesforce CRM experience
• Experience with Salesforce marketing tools or comparable marketing automation platforms
• Website development and management experience
• SEO and content marketing experience
• Email marketing and marketing automation experience
• Demand-generation experience
• Strong writing and messaging capabilities
• Marketing analytics and reporting experience
• Experience managing consultants, freelancers, or agencies

Previous experience building a marketing function, system, or program from the ground up would be particularly valuable.

The Person We’re Looking For

We are looking for a builder.
Someone who is comfortable beginning with a relatively blank slate, creating the systems and processes the company needs, and then using those systems to generate measurable growth.
The right person will be able to move comfortably between strategy and execution.
They should be willing to personally build campaigns, work on website messaging, configure marketing processes, evaluate performance, and manage outside specialists when necessary.
Over time, that role will evolve.
As EveryProspect grows, we expect this person to spend less time building infrastructure and more time driving lead generation, managing campaigns, developing strategy, and leading a marketing team.

Career Opportunity

This position is intentionally structured as a growth role.
Stage One: Build the marketing infrastructure.
Stage Two: Build a repeatable lead-generation engine.
Stage Three: Build and lead the marketing team.
For the right person, this is an opportunity to establish the marketing function from the beginning and grow into a senior marketing leadership pos