Senior Manager, Field & Event Marketing

About you You're equally comfortable setting strategy with executives and rolling up your sleeves to execute. You have a strong point of view on what great field marketing looks like – and you're not afraid to build it from scratch when it doesn't exist yet. You thrive in fast-moving environments, managing multiple workstreams and audiences without losing sight of quality or outcomes. You're deeply collaborative, but you don't wait for direction – you identify opportunities, bring ideas, and push programs forward. And you actively use AI to work smarter: streamlining workflows, scaling personalization, and making programs more effective. Responsibilities Set the strategic direction for field and events across both business lines, aligned to pipeline targets, retention goals, and revenue objectives Lead a portfolio of event formats from concept through post-event ROI analysis Act as a strategic partner to executives and GTM leaders on positioning, audience strategy, and how field programs connect to business goals Continuously evaluate what's working, what we haven't tried, and where we can raise the bar – using AI tools to research trends, test ideas, and move faster Manage a complex, multi-initiative calendar – making smart trade-offs and surfacing clear recommendations to leadership Partner with Demand Gen, Content, Product Marketing, and Marketing Ops on integrated programs and assets, leveraging AI to accelerate content and asset production Measure and report on field program ROI: attendee feedback, pipeline influence, deal acceleration, and engagement Own and evolve our third-party event calendar, evaluating fit across both business lines Travel at least once a month Qualifications 6+ years of field marketing and events experience Proven track record owning executive-tier programs: dinners, VIP experiences, conference strategy Comfortable operating at a strategic level while staying close to execution Strong project management skills and calm under pressure Clear communicator across all levels of the organization Actively uses AI tools to work smarter – whether that's drafting briefs, analyzing event data, building first-draft assets, or cutting time off repetitive tasks Experience with Google Suite, SplashThat (or equivalent), Salesforce, Marketo/Eloqua/HubSpot/Pardot, and virtual event platforms (Hopin, Goldcast, Zoom Webinar) ABM, demand gen, and high-touch executive program experience is a plus Benefits Ownership: Equity in a fast-growing company Financial Wellness: 401(k) match, competitive compensation, financial coaching Family Support: Paid parental leave, fertility benefits, parental coaching Wellbeing: Medical, dental, and vision, mental health support, wellness stipend Growth: Learning stipend, ongoing development Remote & Office: Internet, commuting, and free lunch/gym in our SF office Time Off: Flexible PTO, 15 holidays + 2 flex days Connection: Team outings & referral bonuses #J-18808-Ljbffr Handshake