Public Relations Coordinator

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.


Job Title: Public Relations Coordinator


Location: Manhattan, New York, 10038


Duration: 3 Months


Job Type: Temporary Assignment


Work Type: Hybrid (2 Days/ week onsite)

Job Description:

TikTok Shop - Creator Campaign Management

• Supports the newly launched brand TikTok Shop by driving the day-to-day management of the initiative in partnership with the PR team, specifically the affiliate creator campaigns.

• Supports overall campaign calendar and manages cross functional alignment on strategy, product, launch timing, execution, amplification and timely reporting.

• Supports creator campaigns including building multiple timely briefs within TikTok shop, casting 50-200 creators from ideation and inviting within the platform, to approving sample requests, tracking all content and sharing back internally for engagement and amplification.

• Vetting 300 - 400+ Creators per campaign to cast roughly 200+

• Manage 12+ Campaigns across brand

• Vets and invites all creators to participate in campaigns, manages sample approval (in partnership with fulfilment team), tracks budget, shares content in real time and partners with TikTok Shop team to provide strategic guidance and support for all optimization opportunities.

• Manages $200K+ samples budget

• Content clipping - anywhere from 200-300 videos per campaign, annually 3,600 Videos

• Troubleshoots communications to creators - 200+ creators potentially per moment

• Supports TikTok Shop live strategy aiding in overall live calendar including partnering with social for lo-fi lives, sourcing and vetting creators for creator lives (including contracting and execution) and partnering with creative and social for all hi-produced TikTok lives. Builds out cadence, briefs and product to support live shopping.

• Partners with social media, brand strategy, paid media, digital team and more to identify content for amplification on other channels based on performance.

• Oversees weekly meeting with cross functional partners.

• Creates weekly reports on TikTok Shop Creator performance, analyzing top performing creators, products, and metrics against KPIs, and manages dissemination out to all key and critical partners.

• Stays on top of all TikTok Shop happenings and patterns and provides recommendations to ensure our execution is innovative and best in class.

• Supports budget management.

• Collaborates in a fast-paced environment and supports team members to foster a positive team and work experience.

• Is on the pulse of emerging cultural moments, platform trends, and core demographic behaviors, and applies findings to real-time TikTok Shop opportunities.

Creator Program:

• Support growing Creator Program under the PR Specialist, driving day-to-day management of the program.

• Support includes vetting and content approval process to admit new members to theCreator Program daily.

• Assists in sorting through content and sharing with the appropriate internal partners for marketing amplification.

• Supports overall calendar management of program initiatives, tasks, sampling, budget management, etc.

• Partners on weekly reporting and timely recapping

• Aids in planning and executing engagement opportunities for the Creator program in partnership with Specialist including onsite events in stores, onsite at brand events, focus group coordination and more

Statusphere :

• Support execution of large-scale influencer campaigns (700-1,000+ creators), ensuring timelines, deliverables, and content requirements are met at volume.

• Manage creator onboarding, communications, and troubleshooting to maintain high participation and content quality across campaigns.

• Track and optimize influencer content for SEO and GEO impact, including keyword usage, local relevance, backlink attribution, and indexed content performance.

• Coordinate with internal teams to ensure influencer content aligns with brand messaging, search priorities, and geographic targeting strategies.

• Vet creator submissions at scale to confirm platform compliance, keyword inclusion, tagging, and posting accuracy.

• Assist with campaign reporting by aggregating creator metrics (links, locations, content types) to support search visibility and discoverability goals

The Ideal Candidate:

• Prior experience in Creator or Influencers Relations, specifically with experience working with TikTok or TikTok Shop

• Experience supporting and executing Influencer and Creator Campaigns

• Knowledge of social media platforms, trends, and creator ecosystems

• Ability to evaluate and analyze influencer performance using key metrics

• Familiarity with influencer platforms and reporting dashboards

• Exceptional interpersonal and negotiation skills

• Culturally fluent, and trend-aware

• Results oriented

• Collaborative and team oriented

• Creative thinker

• Organized

• Resourceful

• Performs with speed and efficiency

• Strong writing skills

• Ability to multitask

• Professional

TekWissen® Group is an equal opportunity employer supporting workforce diversity.