Events Marketing Manager

Job Description

About the Role

As our Events Marketing Manager, you'll own ALIS's event strategy and execution from start to finish: industry conferences, customer events, executive dinners, field programs, and new experiences we haven't thought of yet.

We're looking for someone who genuinely loves events. Someone who gets excited about bringing people together, sweats the details that turn a good event into a great one, and finds energy in the planning, the problem-solving, and yes, even the occasional last-minute curveball.

This is not a role where you'll be working in a silo. You'll collaborate closely with Sales, Customer Success, Marketing, Product, and Leadership, and you'll build relationships with vendors and partners along the way. We want someone who enjoys being part of a team, keeps a lot of moving pieces moving in the same direction, and brings people together as naturally offsite as they do on a stage.

Events are a critical part of how ALIS builds its brand, strengthens customer relationships, and drives pipeline. We make real investments in bringing people together, and we want someone who can connect great experiences to real business outcomes, knowing what success looks like before an event starts and finding ways to make the next one even better.

Most importantly, we want someone who takes pride in how ALIS shows up. Someone who notices the details, brings ideas to the table, and thrives in an environment where no two events, or days, look exactly the same.

The Basics

Location and schedule: Flexible. In-office, hybrid, or remote. Preference for local candidates, but we are open to other arrangements for the right person.

Salary: $85,000 to $100,000.

Sponsorship: We are not able to provide employment sponsorship, including OPT or STEM OPT.

Travel: Approximately 20-30% travel, with heavier travel during spring conference and summer event seasons.

How to apply: No cover letter is needed but provide a process improvement, event optimization tactic, or creative idea that you developed /implemented for a specific event. Please include any measurable results if applicable (i.e., cost savings, attendee experience, etc.).

What You'll Be Doing

• Own the strategy, planning, and execution of our annual user conference (FWD).

• Evaluate and prioritize conferences, sponsorships, customer events, and field marketing opportunities.

• Establish measurable goals and success metrics for every event.

• Lead planning and execution for conferences, trade shows, executive dinners, customer events, and networking programs.

• Manage budgets, logistics, vendor relationships, sponsorship deliverables, and onsite execution.

• Partner with Sales, Customer Success, Product, and Leadership to align events with business goals.

• Develop repeatable event processes and playbooks that improve efficiency and consistency.

• Track performance, pipeline contribution, influenced revenue, and ROI.

• Deliver post-event analysis and recommendations to leadership.

• Own event budgets and ensure investments align with expected business outcomes.

• Track event performance, pipeline contribution, influenced revenue, and return on investment.

• Deliver post-event analysis and recommendations to leadership.

• Manage relationships with vendors, venues, agencies, and conference organizers.

• Improve reporting, forecasting, and operational processes that support event marketing at scale.

Qualifications

You'll Thrive in This Role If You

• Have 8+ years of experience leading B2B event marketing programs from strategy through execution.

• Have a track record of using events to generate pipeline, strengthen customer relationships, and support revenue growth.

• Are comfortable making recommendations backed by data, business impact, and ROI.

• Build strong relationships across teams and know how to drive alignment without formal authority.

• Can manage multiple complex projects simultaneously while maintaining exceptional attention to detail.

• Enjoy creating memorable experiences and thrive in the fast-paced environment that comes with live events.

• Experience with HubSpot, Cvent, or similar event and marketing technologies is strongly preferred.

Physical Requirements

• Ability to lift and move event materials weighing up to 25 pounds.

• Ability to stand for extended periods during conferences, trade shows, and customer events.

• Ability to travel regularly and participate in event setup and teardown activities when needed.

What Success Looks Like

• Events generate meaningful engagement, pipeline, and measurable business impact.

• Customers, prospects, and partners leave events with a stronger connection to ALIS.

• Internal stakeholders view events as a strategic growth channel and trusted part of the business.

• Event reporting provides clear visibility into ROI and informs future investment decisions.

• Event processes scale with the business while maintaining a high-quality attendee experience.

Additional Information

Why You’ll Love It Here

We run on values, lead with transparency, and believe culture is key to success. We are committed to providing a supportive environment that balances professional excellence with personal well-being.

• 8 Company Holidays (office will be closed)

• 2 Floating Holidays

• 2 Wellness Days

• Starting at 10 days of PTO

• Subsidized medical, dental, and vision insurance

• 401(k) Plan with up to 4% matching

• Pre-tax commuter benefits

• Flexible work arrangements available

• Casual dress

• Referral bonuses

• Employee Assistance Fund

• Paid parental leave

• Paid jury duty and bereavement leave

• Length of stay rewards

• Company bonus pool

• HSA and FSA

• Life insurance policy subsidized by the Company

ALIS values and promotes diversity. We are an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. All candidates are subject to a background check.

AI Disclaimer: AI may be used to assist in evaluating applicants against job-related qualifications. AI outputs are advisory only and do not replace human review. Recruiters are responsible for independently evaluating candidates and making recommendations based on the full application and interview process.

Compensation: USD 85000 - USD 100000 - yearly