Senior Director, Ad Measurement & Insights

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What does the team work on?

Roku is seeking a Senior Director of Ad Measurement, Insights, Analytics & Research to lead one of the most strategically important functions within our advertising business. This is a senior leadership role responsible for defining Roku's measurement vision, scaling a world-class team, and establishing Roku as the gold standard for advertising effectiveness in the streaming era — for both brand and performance marketers.

In this role, you will own the full measurement lifecycle — from strategy and methodology to delivery and go-to-market — across all advertiser verticals and ad products. Critically, you will serve as the connective tissue across Roku's internal functions — bridging Ad Sales, Client Services, Product and Marketing— ensuring that measurement insights flow across teams and translate into action. You will serve as Roku's external voice of measurement authority: representing the company at industry conferences, bodies and panels, building Roku's reputation as the most credible measurement partner in streaming.

The ideal candidate is a proven measurement leader who combines deep technical expertise with executive-level influence, a sharp instinct, and the ability to inspire a high-performing team. An AI-first mindset is non-negotiable: you will be expected to actively champion and deploy AI tools across the team's workflows — from automating report generation and scaling insight delivery to using AI agents for data analysis — enabling the team to move faster, do more with less, and focus human effort where it matters most.

For New York Only - The estimated annual base salary for this position is between $320,500 - $373,750.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they’ve used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

Team Leadership & Org Development

• Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines.
• Define team structure and career development frameworks to build and retain top-tier measurement talent and ensure the team is best supporting Roku’s sales arm and client set
• Foster a culture of intellectual rigor, curiosity, collaboration, and ownership — and champion a team-wide shift toward AI-augmented ways of working.
• Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes.

Measurement Strategy & Insights Innovation

• Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling — built to serve both brand and performance marketers, across Enterprise, Indy and M&E.
• Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere. Work in conjunction with product and CS to scale these solutions for all advertisers.
• Inspire with market exclusive audience insights that only Roku can provide – making the industry and our clients more knowledgeable
• Develop thought leadership content, Insights, narratives, meta-analyses, and cross-vertical case studies that demonstrate Roku's platform differentiation and drive market-wide influence.
• Stay at the forefront of industry measurement trends to ensure Roku's offering leads rather than follows and work closely with product and business development on a roadmap to meet advertiser needs

Partner Ecosystem & Industry Leadership

• Serve as a senior executive sponsor in strategic measurement conversations with top-tier advertisers, holding companies, and agency analytics teams — including presenting at the C-suite level.
• Monitor the competitive measurement landscape across streaming, CTV, and digital platforms and proactively position Roku's capabilities against peers.
• Own Roku's relationships with key third-party measurement vendors including Nielsen, Comscore, iSpot, and emerging players in attention, outcome measurement, and AI-powered attribution
• Actively participate trade bodies (IAB, MRC, ARF, OpenAP) to shape measurement frameworks, advocate for Roku's methodological positions, and stay ahead of regulatory and standards shifts.
• Cultivate relationships with the measurement and analytics leadership at top advertisers and agencies — establishing Roku as a trusted partner and preferred platform for measurement innovation.

AI Fluency & Operational Excellence

• Champion an AI-first operating model across the measurement team — actively identify, pilot, and scale AI tools and agents that automate repetitive workflows, accelerate insight generation, and enable the team to do significantly more with the same resources.
  
  

What experience would help someone be successful in this role at Roku?

• 12+ years of experience in advertising measurement, analytics, research, or a closely related field; deep expertise in TV, CTV, or streaming measurement is strongly preferred.
• 10+ years of people management experience, including leading senior individual contributors and managers; demonstrated ability to build, scale, and retain high-performing teams.
• Proven track record of defining and executing measurement strategy at an executive level within a media company, measurement vendor, or major advertiser/agency.
• Experience serving as a cross-functional bridge — aligning Sales, Product, Data Science, and Client Services around a shared measurement agenda and ensuring insights move across organizational boundaries into action.
• Experience supporting both brand advertisers (awareness, consideration, brand health) and performance advertisers (ROAS, attribution, sales incrementality) with distinct but complementary measurement frameworks.
• Experience managing complex, multi-stakeholder initiatives across Product, Engineering, Sales, and external partners simultaneously.

Measurement & Technical Expertise

• Deep expertise across the full measurement stack: brand lift, reach & frequency (1P and 3P), incremental reach, sales lift, attribution (MTA, MMM), and audience analytics — with fluency across both brand and performance use cases.
• Hands-on experience with leading 3P measurement providers including Kantar, iSpot, NCS/NielsenIQ, comScore, Experian, InMarket, EDO, and others.
• Strong command of Roku's or comparable 1P data assets (ACR, streaming behavior, platform audience data) and ability to translate them into differentiated insights.
• Demonstrated AI fluency — active, hands-on experience deploying AI tools (LLMs, AI agents, automation platforms) to increase team output, reduce manual effort, and scale insight delivery. This is not aspirational; we want someone already doing this.

External Presence & Communication

• Demonstrated track record of external representation — speaking at industry panels, conferences, or working groups (IAB, MRC, ARF, CES, Cannes, Advertising Week, or equivalent).
• Exceptional executive presence with the ability to influence senior leaders and C-suite stakeholders both internally and at client and agency organizations.
• Strong commercial instincts — ability to connect measurement strategy to revenue outcomes and articulate measurement ROI in business terms.
• Excellent written and verbal communication skills; track record of producing compelling thought leadership, meta-analyses, case studies, and client-facing measurement narratives.
• Demonstrated ability to operate with agility and sound judgment in a fast-paced, high-ambiguity environment.

#LI-OR1

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on aiapply.co.

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing View email address on aiapply.co.