Staff Product Manager, In-Vehicle Customer Profile

Job Description

Why join us?

General Motors is transforming into a software-driven company, building vehicles that are intelligent, personalized, and continuously improving over time. As software and data become central to the driving experience, customer profiles play a critical role in enabling personalization, continuity, and integration across the vehicle ecosystem.

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard —from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.

Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.

The Role

As Staff Product Manager – In-Vehicle Customer Profile , you will be responsible for defining and executing the strategy for how customer profiles function within the vehicle. This role focuses on the capabilities, data, and behaviors of a customer profile.

You will own the product vision and roadmap for the in-vehicle customer profile as a functional platform, including how it stores and manages customer data, how it evolves based on vehicle usage, and how it integrates with other products, services, and applications. You will work closely with engineering, architecture, privacy, security, and partner product teams to enable scalable, compliant, and extensible profile capabilities that support personalization across GM’s vehicle ecosystem.

We’re looking for someone who is proactive, understands vehicle development, and is comfortable setting long-term vision while also delivering incremental value in a fast-paced, iterative environment.

What You’ll Do

• Define and own the product strategy and roadmap for in-vehicle customer profile functionality, focusing on the underlying capabilities.

• Establish how customer profiles are structured, stored, and managed within the vehicle, including data lifecycle, persistence, and synchronization principles.

• Lead the evolution of profiles that learn and adapt over time based on customer behavior, preferences, and vehicle usage patterns.

• Partner with data, privacy, legal, and cybersecurity teams to ensure customer data within profiles is handled responsibly, securely, and in compliance with regulatory requirements.

• Enable integration patterns that allow other vehicle features, products, and applications to leverage customer profile data in a consistent and scalable way.

• Collaborate with adjacent product teams to ensure seamless interoperability.

• Define success metrics and KPIs related to profile reliability, adoption, data quality, and downstream product enablement.

• Serve as a subject-matter leader for in-vehicle customer profile capabilities, influencing long-term platform direction while delivering incremental value

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Business, Computer Science, Engineering, or a related field.

• 5+ years of product management experience, preferably in identity, data-driven platform services, or embedded software to cloud domains.

• Strong systems-thinking mindset with experience defining product capabilities used by multiple products or applications.

• Ability to work closely with engineering and architecture partners on complex, cross-system product challenges.

• Experience balancing long-term strategy with near-term execution in an iterative development environment.

• Excellent communication and documentation skills, with the ability to articulate complex concepts clearly to both technical and non-technical stakeholders

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience with embedded systems, automotive software, or connected device ecosystems.

• Familiarity with customer data platforms, identity-adjacent systems, or personalization technologies.

• Experience defining product strategies where privacy, security, and data governance are first-order concerns.

• Master’s degree in a related field.

Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is 159,400 and 245,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Company vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, though which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

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• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

The position is subject to export control restrictions and requires the successful candidate to be either a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources ( .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at View email address on click.appcast.io .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.