Sr. Manager, Search Engine Marketing

Job Overview The Senior Manager, Search Engine Marketing develops and implements comprehensive PPC strategies for key categories and products to drive sales, revenue growth, and efficiency. The role involves conducting keyword research, managing and optimizing campaigns across platforms, and leveraging analytics tools to track performance and report key metrics to senior leadership. The Senior Manager collaborates with merchandising and cross‑functional teams, mentors junior PPC team members, and partners with internal teams to ensure landing pages, ad copy, and promotions are optimized for conversion. This position maintains paid‑search investment plans, executes ongoing optimization, and stays current on emerging PPC technologies. What You Will Do Develop and implement PPC strategies for retail products that drive sales and revenue growth. Manage and optimize search, shopping, and app campaigns across Google Ads, Microsoft Advertising, and Apple Search Ads. Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report results to senior leadership. Partner with Marketing to align PPC campaigns with broader initiatives and retail moments. Monitor industry trends and emerging PPC technologies; provide thought leadership. Manage and mentor junior PPC team members. Collaborate with Creative, Development, and E‑commerce teams to optimize landing pages and ad copy, leveraging A/B testing and CRO best practices. Develop and manage PPC budgets, maintaining profitability and identifying scaling opportunities. Build ad‑hoc testing and performance‑improvement plans to achieve revenue and efficiency targets. Foster a respectful environment and authentic connections with colleagues, customers, and communities. Perform other duties as assigned. Skills You Will Need PPC strategy and growth orientation – design and execute PPC strategies that improve ROAS and efficiency. Search and shopping platform expertise – deep knowledge of Google Ads and Microsoft Advertising. App campaign management – experience with Google Ads and Apple Search Ads. Shopping feed and catalog management – ability to manage product feeds and resolve quality issues. Measurement, analytics, and performance reporting – advanced use of Adobe Analytics and related tools. Attribution and KPI optimization – knowledge of attribution approaches and KPI optimization. Testing, experimentation, and CRO – run structured tests and apply A/B testing best practices. Budget and investment management – build and manage PPC budgets within financial guidelines. Cross‑functional partnership – collaborate effectively with Marketing, Merchandising, Creative, Development, and E‑commerce teams. Leadership, coaching, and team development – mentor junior team members and contribute to broader initiatives. Executive communication and influence – present insights and influence decisions in a matrixed environment. Program and project management – manage multiple campaigns and initiatives simultaneously. Strategic, creative, and technical problem solving – diagnose issues and drive continuous improvement. Who You Are Bachelor’s degree or equivalent work experience; 6+ years of related experience. Strong communication, collaboration skills, and proficiency with office and computer systems. Ability to work a flexible schedule based on department and company needs. Benefits Merchandise discounts Performance‑based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement Equal Opportunity Employer Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. #J-18808-Ljbffr Macy's