Lead Researcher, Cultural & Consumer Insights

Job Description

Job Description

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

About the Role

Hinge is hiring a Lead Researcher to join our Cultural & Consumer Insights team. This role is the lead quantitative research partner to our Global Communications team, with a secondary focus supporting Product Marketing. This role requires a PhD in a behavioral science field (e.g., psychology, sociology, relationship science, behavioral economics, communications) along with strong quantitative research chops: you know how to design a survey that's methodologically sound enough to stand behind publicly (in press, in reports, in front of leadership), and thoughtful enough to be a genuinely good experience for the daters taking it. You have a proven ability to translate data into insights and stories that provoke new thinking and drive action, and you're energized by the idea of helping daters see their approach to dating in a new light.

 

You'll partner closely with Communications and Product Marketing, translating big, sometimes ambiguous strategic questions ("What is a conversation-worthy behavior amongst GenZ daters") into sharp, actionable survey design and quantitative analysis. One week you'll be uncovering and socializing insights that shape our global consumer reports; the next you'll be partnering with Product Marketing to test feature sentiment or messaging with users. While this role primarily supports Marketing, Communications, and Product Marketing, the insights you generate will often extend well beyond the team, feeding into product initiatives, and will ultimately shape experiences for daters across the globe.

 

This role calls for someone who is highly collaborative, comfortable operating in ambiguity, and energized by moving fluidly between high-level strategic thinking and the technical details of quantitative survey design, analysis, and storytelling.

 

Responsibilities

• Survey Strategy & Design: Bring behavioral science and cultural expertise, especially on how Gen Z relates to dating, identity, and connection, into early brainstorms with Comms and Product Marketing, helping shape raw ideas and themes into sharp, well-defined research questions and exploration areas.

• Quantitative Craft: Design and field rigorous, creative surveys that translate those questions into precise instruments, ones that are also a genuinely good experience for daters.

• Ongoing Insight Synthesis: Run analysis as learnings emerge (not just at the end), keeping collaborators informed and engaged along the way, bringing the team on the ride with the data, even though final story and report ownership sits elsewhere.

• Signature Initiatives: Power efforts like the Global DATE Reports (GenZ + LGBTQIA), localized data stories in markets outside the US, and product marketing launches (value proposition testing, feature sentiment).

• Strategic Partnership: Act as a close, trusted partner to Communications and Product Marketing, embedding insights work directly into their strategy and planning, and connecting opportunities across Marketing and Product.

• Innovation in Quant Storytelling: Stay curious about what's next, experimenting with new survey formats, question design, and analysis approaches to push Hinge's quantitative storytelling forward.

• Vendor Management: Direct external research and strategy agencies, providing clear briefs and strategic direction aligned to CCI's goals.

 

Within Three Months We Expect You To:

• Develop a strong understanding of storytelling at Hinge and build processes to support it by collaborating with marketing partners on a data-driven, consumer-facing story.

• Build strong, trusted, collaborative relationships with key partners across Communications and Product Marketing, including marketing managers in US + European + LATAM markets.

• Develop a research roadmap around key marketing moments in close collaboration with marketing partners.

What We're Looking For

• PhD in a behavioral science field (relationship science, psychology, sociology, behavioral economics, communications, or related discipline), with formal training in research methods and quantitative analysis.

• Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world.

• 5+ years of post-PhD applied consumer research experience, with deep expertise in quantitative survey design, able to craft surveys that are methodologically sound and genuinely engaging for respondents.

• Experience designing research for external audiences, including press coverage, branded reports, and thought leadership.

• You’re an expert at defining the right questions: you can synthesize diverse perspectives and cultural observations into sharply defined research questions and areas of exploration

• Expert data storyteller with a proven ability to find the story in the data and make insights accessible and compelling

• Extremely collaborative, low-ego partner who thrives working shoulder-to-shoulder with Marketing and Product Marketing teams, who is comfortable operating with ambiguity and shifting priorities.

• Mixed-methods research expertise, with strong quantitative survey experience as a core strength, complemented by qualitative experience is a plus (in-depth interviews, ethnographic observation).

• Champions team culture in authentic, courageous, and empathic ways.

• Cross-cultural or cross-market research experience is a plus: you've run studies beyond the US and know how to identify and contrast cultural nuances.

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

#LI-CH1

As a member of our team, you’ll enjoy:

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.

At Hinge, our core values are…

Authenticity: We share, never hide, our words, actions and intentions.

Courage: We embrace lofty goals and tough challenges.

Empathy: We deeply consider the perspective of others.

Diversity inspires innovation

Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.

#Hinge

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