Senior Manager, Marketing Analytics

Who Are We?Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies – all online.Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers – one that empowers their entrepreneurial spirits.More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.Job CategoryMarketingPosition TypePermanentCompensation OverviewThe annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.Salary Range$120,400.00 - $198,700.00Target Openings1What Is the Opportunity?Why do we need this role?As the Senior Manager of Marketing Analytics, you will support and report to the US Marketing team, with a dotted-line to our UK Analytics team. You are the strategic leader in driving data analysis and insights that are actionable for the US business. You will support marketing attribution and forecasting, drive proactive site funnel and channel insights to unlock growth. This is a truly embedded role defined by deep ownership and being tightly connected top-to-bottom with targeting, creative, and MarTech infrastructure. Your work will be highly cross-functional and champion practices as part of a much broader data and analytics team. In this role, you will:Drive the next phase of data and analytics for marketing, elevating our site analytics and measurement frameworks and general analysis and insights Drive high-level actionable analysis and insights to inform marketing strategic Lead the next evolution of data and insights for marketing, identifying gaps and ensuring key reports, tools provide the right level of information Deeply integrate with cross-functional data and analytics teams to align on the adoption of advanced analytical techniques by proactively collaborating with Data Science and Data Engineering teams to operationalize complex models and features.Operate with high autonomy in a high-pace, agile environment, owning the delivery of high-impact strategic insights.Responsibilities include:Lead and bring to life our unified measurement framework, pulling together MMM, MTA and experiments to support the team in making informed spend decisions Proactively deliver strategic, high-value analysis and recommendations to directly influence marketing channel plans across email, SEO, paid channels and moreDrive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data Conduct deep dives and analyses into performance of marketing campaigns and channelsSupport forecasting of annual and monthly campaign performance with the finance team Design, execute, and interpret A/B tests and multi-variate experiments to rigorously measure the causal impact of multi-channel strategies.Initiate and drive proactive data exploration to uncover opportunities, risks, and performance drivers across the business and marketing.Champion data literacy and the output of the analysis team by presenting strategic findings and actionable recommendations to cross-functional teams and executive-level stakeholders Partner with cross-functional teams, agencies and vendors to develop deep understanding of data sources and data collection as well as plans and strategiesPrioritize and effectively communicate work plans, ensuring alignment with goals and teams What are we looking for:10+ years of experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a demonstrable track record of driving significant business value.Expert-level proficiency in SQL and a strong working knowledge of a statistical language (Python/R) for advanced analysis and modeling.Proven experience across multiple marketing channels including email, paid search and paid mediaDeep domain expertise in marketing analytics, including hands-on experience with attribution models, including marketing mix models (MMM) and multi-touch attribution (MTA) as well as LTV predictions Expertise of Marketing analytics systems like GA4, Salesforce, Semrush, Google Search Console, etc.Expertise in data visualization and dashboarding (e.g., Looker/Tableau), including designing for executive consumption.Familiarity with the evolving SEO landscape and the impact of LLMs and AI on the market (i.e. AEO/GEO or AI search engines)Exceptional communication skills with a proven ability to translate complex statistical findings into clear, strategic narratives for executive-level audiences.The ability to proactively challenge the status quo and influence decision-making at the senior leadership level.What Is in It for You?Here are some of the great benefits and perks that come from being a Simply Business employee:Group plan for medical, dental, vision, and prescription drug coverage.Short term disability, long term disability, and life insurance coverage.Participation in the Company’s bonus program-Participation in 401(k) plan with a 5% employer match.Commuter benefits to help cut down on parking and public transit costs.25 days of vacation time plus 10 sick days and 10 company holidays.A genuine investment in your learning and development-Regular team outings and volunteer opportunities. An awesome office space.A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.Employment PracticesSimply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture.SummaryLocation: MA - Boston; US - NationwideType: Full time