Vice President of Marketing & Communications

JOB OVERVIEW


FCCS is seeking a dynamic, strategic, and results-oriented marketing leader to oversee all aspects of marketing, branding, communications, and affinity program growth across FCCS and its subsidiaries. Reporting directly to the Chief Executive Officer and serving on the Executive Committee, this role offers the opportunity to influence organizational strategy, elevate brand awareness, strengthen client relationships, and drive business growth through innovative marketing and communications initiatives. The VP of Marketing & Communications leads, develops, and empowers a high-performing marketing and communications team, creating an environment that fosters innovation and collaboration across the organization.


FCCS provides a tremendous culture to its employees with a focus on work/life values. In addition to competitive pay and benefits, we operate on a hybrid schedule, currently allowing all Denver based employees to work remotely 3 days/week. The benefits and bonus structure are unique and a competitive advantage for FCCS making us a Great Place to Work certified organization.


In addition to an annual bonus opportunity and competitive benefits, the salary range for this position is $150,000 -225,000 annually.


JOB RESPONSIBILITIES

• Serves as the senior leader responsible for FCCS marketing, branding and communications functions, ensuring alignment with organizational priorities and business objectives.
• Leads the strategic marketing initiatives and development of marketing and communications plan and budget to achieve business goals.
  • Creates integrated marketing campaigns - Owns the idea generation, cross-department/functional coordination, budget oversight, and vendor/project management.
  • Develops messaging and positioning - Drives key messaging and positioning points to ensure consistent communication. In partnership with service/product managers develop value propositions for business solutions.
  • Responsible for the development, implementation and oversight of comprehensive brand and marketing/communications strategies and programs through multi-channel delivery.
  • Develops content and materials for marketing and business development. This includes digital media, customer success stories (cases studies and white papers), newsletters, sales slicks, website copy, client and prospect communications and promotional materials.
• Develops internal communications for increased employee engagement, building and maintaining a strong culture and reinforcing the FCCS values.
• Aligns the branding, marketing, communications with the organization's strategic direction, business development, objectives and goals.
• Manages a strong, successful marketing and affinity team (through the FCCS Passkey and sponsorship programs).
• Maintains and manages a dynamic, exceptional team of outside experts for marketing, communications, branding and writing support.
• Works collaboratively across practice areas and organization to identify and prioritize marketing and communication initiatives that align with the organization's initiatives and revenue responsibilities.
• Plans and produces the FCCS Forward Thinking Podcast.
• Supports new organizational initiatives and partnerships with marketing and communications strategies.
• Provides thought leadership, strategic insight and clear communication to the internal team and Board of Directors on marketing and communications strategies.
• Acts as a high-level project manager for all marketing-related initiatives to ensure they are on time and adequately resourced.
• Oversees the strategic implementation and optimization of HubSpot CRM to drive marketing efficiency, enhance lead management, and ensure seamless alignment between marketing and sales initiatives.
  • Partner with business leaders to leverage CRM capabilities for data-driven decision-making and campaign optimization.
• Leads and manages the strategic communications strategy for the FCCS' Risk Management and Insurance Services business, including The Captive.
• Strategically leads the growth and initiatives of the FCCS affinity program (Passkey and sponsorships) to grow revenue, market share and brand equity for the organization.

JOB REQUIREMENTS

• Bachelor's Degree in Marketing or equivalent
• Minimum of 12 years of experience in Marketing/Communications, preferably within professional services organizations.
• Progressive leadership experience managing a high-performing team of marketing/communications professionals.
• Experience creating and managing a strategic marketing plan and budget
• Cross-functional experience in all aspects of Marketing, Branding, and Communications.
• Demonstrated success marketing and selling professional services or other relationship-based offerings, rather than consumer products or manufactured goods.
• Strong project management skills with the ability to lead multiple complex initiatives and prioritize resources to meet deadlines.
• Exceptional written, verbal, presentation, and interpersonal communication skills, with the ability to influence and communicate effectively with executives, clients, employees, Board members, and external partners.
• Proven ability as a detail and deadline-oriented leader.
• Excellent writing and editing skills, critical thinking skills, interpersonal skills, collaboration and communication skills.
• Experience managing vendors, partners, and external business relationships.

• Requires up to 25% travel to represent the organization at meetings, conferences, and other business-related activities.
• Knowledge of the Farm Credit System is preferred.
• Experience managing a sponsorship program is preferred.

• Event marketing experience is preferred.
• Understanding of Adobe Creative Suite is preferred.

An Overview of FCCS. Our Expertise. Our Services.


FCCS provides a wide range of professional services and programs to support our clients in managing their risks and accelerating their team's growth and success.

Our Forward-Thinking Consultants:

• Connect Organizations to networks, thought leaders and learning.
• Develop Your Teams through top-notch programs, conferences and experiences.
• Prevent Loss by addressing and establishing loss prevention programs.
• Retain Top Talent with talent management and succession planning strategies.
• Reduce Risk with over 45 years of risk management experience and expertise.
• Grow Your Governance with a customized approach and a profound level of expertise.
• Increase Your Buying Power powered by an influential group of partners and clients.

The unique blend of our expertise, services, programs and conferences enables us to create enriching business solutions and help organizations accelerate their success. One factor remains constant: no other integrated services firm offers FCCS' industry-specific insight, objectivity, and expertise.


JOIN OUR GROWING TEAM!


Compensation:

• Competitive Salaries
• Annual Performance Bonuses

Benefits:

• 90-100% employer paid health insurance options
• Great Place to Work Certified
• 12-13 paid holidays annually
• Open paid vacation time - Supervisor Approved
• Generous paid sick time
• Generous 401k matching and other benefits
• Casual Dress Code
• Collaborative and welcoming work environment

Being certified as a Great Place to Work reflects our collective efforts to foster a positive and inclusive workplace culture where everyone feels valued, supported, and empowered to do their best at work. This achievement is a testament to the incredible dedication, talent, and passion that each of our employees brings to our organization every day. Click HERE to see the FCCS company profile on the Great Places to Work website.

FCCS is an equal opportunity employer (EOE).

FCCS may require job candidates to successfully complete a background check as a condition of employment.

Category:

• Marketing and Communications

experience level:

• Senior

job Type:

• Marketing and Communications