Director of Hospitality & Events

Job Description:

For thirty-five years, Paul Hobbs Winery has produced wines as meticulously made in the vineyard as they are in the cellar. Paul's unrivaled international experience and pioneering instinct for identifying exceptional vineyards led him to Napa and Sonoma, where he has refined the art of site-specific viticulture and precision winemaking. Our single-vineyard wines are made to express their distinctive origins, fermented with native yeasts, and bottled un-fined and unfiltered. They continue to garner accolades for their elegant expression of vintage and place. This is only the beginning: through our endeavor to foster relationships between farmers and winemakers, and our enduring focus on small production, single vineyard pinot noir, chardonnay and cabernet sauvignon, we are artfully crafting the future of winemaking.
Position: Director of Hospitality & Events (DHE)

Objective: The DHE provides strategic management and oversight of all hospitality and event operations including tasting room management, culinary team management, guest experience design, winery and offsite special events, and referral partner business development. Backs up Vice President, DTC (VPD). Assistant Hospitality Manager (AHM) is back up.

Examples of responsibilities (not limited to those listed below):
1. Department management:
a. Develops annual operating plans and budgets for hospitality operations maintaining benchmark profitability.
b. Establishes and tracks team and individual sales objectives and adjusts continuously based on conversion results.
c. Develops vibrant, immersive, and deeply memorable guest experiences utilizing estate hosts and culinary team.
d. Collaborates closely with marketing, winemaking and vineyard teams to deepen team knowledge and messaging.
e. Develops and executes outreach programs with key referral sources to increase qualified guest visitation.
f. Manages all inventory processes to ensure the highest standards of control.

2. Tasting room management:
a. Hires and manages a highly professional hospitality staff with an esprit de corps built on the principals of efficient operations and luxury hospitality service standards; provides ongoing education, and performance reviews.
b. Conducts daily team meetings covering arriving guest history, hosting plan, sales goals, and training objectives.
c. Ensures compliance with alcohol service, health, and safety regulations; ensures staff certifications are maintained.
d. Works with facilities manager to maintain the highest level of property appearance, cleanliness, and safety.

3. Special event management:
a. Plans & executes all winery-based consumer & trade events. Develops deep relationships with destination marketing companies and event planners to acquire and execute luxury private and corporate event experiences.
b. Plans & executes in-market consumer events including our in-home bespoke experience for top clients.
c. Collaborates with employee committee in the planning and execution of employee events.
d. Establishes and maintains strong working relationships with all key vendors required to execute elevated events.

Specific qualifications & skills:
1. Leadership: Demonstrated success leading teams in selling and enhancing a luxury brand including growing direct to consumer revenue, managing and mentoring dynamic teams, and driving high service levels with profitable results.
2. Wine and food service & knowledge: Comprehensive knowledge of wine and the wine industry. A master of the protocols of fine dining and wine service. Industry certifications (CMS, WSET, food safety) important.
3. Guest experience design: Extensive experience in the design and implementation of luxury winery guest experiences and program development resulting in increased conversion, loyalty, revenue, and profitability. Strong attention to detail.
4. Analytics & planning: Proven analytical skills; ability to develop accurate budgets, manage a P&L, and derive opportunities for growth. History of achieving goals. Experience with CRM, retail POS, and reservation systems.
5. Communication: Able to communicate effectively and efficiently. Outgoing style with demonstrated skill building long-term relationships with consumers, businesses, and the community.
6. Attitude: Cheerful, positive, considerate, creative, competitive, professional demeanor. Provides management in a calm and confident manner. Smoothly manages shifting priorities.
7. Success drive: Has a ‘Plan B’. Ongoing improvement. Sees around corners. Anticipates, prepares, adapts, intuitive, relentless.

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