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Media DirectorDistributor Media Network Manager

Robert Half

We are looking for a strategic media leader to drive distributor-focused advertising and commerce initiatives for a retail organization. This long-term contract position is ideal for someone who can connect media strategy with sales impact, shopper engagement, and digital shelf performance in a fast-changing environment. The role calls for a highly analytical, detail-oriented individual who can translate data into practical actions while helping shape effective approaches across Distributor Media Networks.Responsibilities:• Create and lead media plans across Distributor Media Networks to support brand growth, demand generation, and commercial goals.• Oversee campaign execution across sponsored listings, display placements, search programs, and digital merchandising opportunities within distributor platforms.• Improve online product presence by strengthening assortment visibility, content quality, discoverability, and conversion performance across distributor sites.• Work closely with sales, marketing, category, and external distributor teams to ensure media investments support broader business priorities.• Evaluate campaign results, buyer behavior, and commerce performance data to identify trends and recommend optimization strategies.• Build reporting structures and measurement tools that track brand impact, revenue contribution, search visibility, digital shelf effectiveness, and related performance indicators.• Identify ways to enhance the customer journey by increasing product findability and improving conversion opportunities at key decision points.• Manage budget allocation, forecasting, campaign calendars, and partner relationships to deliver programs efficiently and effectively.• Monitor developments in B2B commerce, distributor media offerings, and digital advertising channels to uncover new opportunities for growth.

Vacancy posted 14 hours ago
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