Senior Associate, Planning

Position Overview As Senior Associate, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry‑leading work that propels the business forward. Responsibilities Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs Develop mastery of syndicated research sources, planning tools, and media math Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns Develop strategic POVs of media partner offerings and technology as it relates to client objectives Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning Required Skills and Experience Exhibits a strong desire to learn and a positive attitude that would complement the UM culture Detail‑oriented with strong time management, organization, creative thinking, analytical and problem‑solving skills Ability to work effectively cross‑functionally with internal and external teams Strong written, verbal communication, and presentation skills Desired Skills and Experience 1+ years of media planning or buying experience Proficient knowledge of basic planning principles and media math Proficient working knowledge of Microsoft Office (Word, Excel, PowerPoint, etc.) Ability to quickly learn proprietary tools and processes and experience preferred with third‑party market research, and cloud‑based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. Salary range: $70,000 – $75,000 USD Employment Transparency We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable law. We will provide reasonable accommodations in compliance with the Americans with Disabilities Act. #J-18808-Ljbffr IPG Media Brands