Programmatic Campaign Manager

Position Overview: The Programmatic Campaign Manager is a skilled and diligent individual contributor responsible for the execution, optimization, and reporting of programmatic media investments within an in-house programmatic media team. Reporting to the Group Manager, Lead Programmatic Media Strategist, you will focus on day-to-day campaign management, safeguarding our client’s brand while contributing to business outcomes and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Location: Irving, TX (Hybrid: 3 days per week in the office, 2 days remote). What You’ll Do: Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across DSPs (including hands‑on execution in DV360), implementing campaign architectures, bid strategies, and optimization techniques. Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and analyze metrics (including supply path optimization and media quality indicators). Generate performance reports and provide actionable insights. Platform & Tool Utilization: Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting while assisting in the evaluation of new media solutions and features. Vendor & Team Communication Support: Support day‑to‑day communication with core programmatic vendors and technology partners to ensure smooth campaign operations. Cross-Functional Collaboration: Collaborate with agency partners and internal cross‑functional teams (creative, analytics, tech) to ensure seamless execution and alignment with overall marketing objectives. Operational Adherence & QA: Adhere to established governance frameworks, perform meticulous QA checks on campaign setups/tracking, assist with documentation, and support billing reconciliation processes. AdTech Support & Innovation: Contribute to the research, application, and discussion of new and emerging programmatic technologies. Who You Are: 2–5 years of progressive hands‑on experience in programmatic media execution and optimization (client‑side, publisher‑side, or agency‑side). DSPs & Platform Expert: Strong hands‑on experience running campaigns in DV360 is required. Experience with Amazon DSP and Yahoo DSP is a plus. AdTech/MarTech Foundational Knowledge: Solid understanding of DSPs, SSPs, ad serving, audience management tools, web analytics, identity solutions, and privacy‑first advertising. Analytical & Detail‑Oriented: Strong analytical skills with the ability to interpret data, identify performance trends, and manage multiple priorities in a fast‑paced environment. Collaborator & Learner: Good communication and organizational skills, proactive attitude, and an eagerness to stay updated on the evolving digital media landscape. Why Join Us? 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community All the Equipment You Need to Do Your Best Work Ongoing Learning & Development with a Dedicated Training Budget #J-18808-Ljbffr Tonic3