Head of Growth

At YesYouCan!, we believe wellness is about more than weight loss - it’s about more energy, greater confidence, and feeling like the best version of yourself. We bring balanced nutrition, everyday wellness, and personalized weight loss care together through convenient solutions, licensed U.S. physicians, and a bilingual team that understands the realities of how people live, eat, and care for those who matter most. Our mission is to empower people to build healthier habits and achieve lasting progress without sacrificing the joy, culture, and routines that make life their own. With more than a decade of experience building our business, we’re pursuing an ambitious next chapter: becoming the leading health and wellness platform for Hispanics in the U.S. and tripling our business over the next four years through profitable, sustainable growth. We believe in more energy, more confidence, and more possibilities - for our customers and our people. We’re building a team of entrepreneurial, high-performing individuals who embrace change, take ownership, challenge the status quo, and deliver measurable results. At YesYouCan!, you’ll have the opportunity to make a meaningful impact on people’s lives while helping shape and scale a growing business. What will you be doing? You own new patient revenue: the number, the budget, the funnel, and the outcome. The numbers: CAC, conversion by funnel stage, payback period, LTV, and retention, by channel and cohort. Your first job is making these trustworthy. If the data is wrong, you fix the data before spending it. The budget: Reallocate spend based on unit economics and CAC. Cut what doesn't pay back and scale what does. The funnel: Ad to landing page to intake first visit to second visit. Find where patients drop out and fix it, including intake of friction, follow-up speed, and offer structure. Retention and LTV: Lifecycle messaging (SMS, email, WhatsApp), reactivation, and referral. Testing cadence: Run a weekly experiment of rhythm with documented hypotheses, results, and decisions. Vendors and team: Audit current agencies and tools. Keep, renegotiating, or replace them. Build or reshape the team as needed. Compliance: Run healthcare marketing that is HIPAA-safe, TCPA-compliant, and accurate in its claims. What experience you should have: 5-7 years in performance or growth marketing, with at least 3 years owning a P&L-relevant number. Experienced in D2C and ecommerce, with a preference for experience in healthcare, tele-health, nutrition, or a regulated consumer category. Must-have experience with marketing channels including Meta and Google with a strong preference to also include; Amazon, YouTube, TikTok, and Instagram. Hands-on direct metrics ownership in paid social, paid search, and lifecycle marketing. Experience using SQL or Excel to create intuitive and informative spreadsheets to collect and present data. Comfortable delivering bad news early, with a plan attached. This position is not for you, if you are someone who: Measures success in impressions, followers, or brand awareness without revenue impact. Needs a fully built team, clean data, and mature stack before producing results. Wants to outsource core skills to agencies. Blames sales, ops, or product when the funnel breaks. What we can do for you: Salary Range: $145,000 - $155,000 based on experience. Bonus / Incentive Structure: Up to 100% base, tied to marketing metrics and EBITDA growth. Work environment and schedule: Work Arrangement: Remote / Hybrid / On-site Travel requirements: Potential for up to 5-10% annually for team meetings in Miami, FL (TBD). We are committed to fostering an inclusive environment where every employee has the opportunity to thrive through their skills, contributions, and dedication. We strive to build a culture of belonging that values innovation, collaboration, and mutual respect, creating a workplace where everyone can grow and succeed. YesYouCan! is an Equal Opportunity Employer #J-18808-Ljbffr