Social Media Specialist

Role Description

We are seeking a Freelance Social Media Specialist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.

Responsibilities

• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
• Define content pillars, positioning, and a consistent posting cadence.
• Turn the client's ideas into polished short-form content.
• Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
• Lead the personal rebrand and establish a cohesive, premium, education-first identity.
• Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
• Grow the accounts organically to drive inbound interest, community, and referrals.
• Track engagement, report on performance, and continuously refine the approach.

Qualifications

• Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
• Strong short-form video skills across ideation, filming direction, and editing.
• Solid graphic design, caption, and copywriting ability.
• A track record building personal or founder-led brands, including rebrands.
• A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
• Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
• Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
• Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
• EST working hours.