Coordinator, Social Media

POSITION SUMMARY

The Cleveland Browns are looking for a bold, creative Social Media Coordinator who is obsessed with what's next. This role is for a content creator at heart - someone who doesn't just follow trends but sets them. You will be the driving creative force behind the Browns' presence on TikTok, Instagram, X, Facebook and beyond, producing short-form video and platform-native content that pushes boundaries and reflects the energy of one of the NFL's most passionate fan bases.

The ideal candidate brings a filmmaker's eye, an editor's instincts, and a deep-seated curiosity about where digital culture is headed. This is a hands-on, high-visibility role that rewards creative risk-taking and original thinking.

ESSENTIAL DUTIES & RESPONSIBILITIES

Short-Form Video Creation & Production

• Concept, shoot, and edit high-quality vertical video content daily for TikTok, Instagram/Facebook Reels and YouTube Shorts.

• Develop original series, recurring formats, and one-off creative concepts that build audience habits and drive shareability

• Stay ahead of trending audio, visual styles, transitions, and platform-specific formats - and execute on them before the moment passes

• Edit footage quickly and decisively in a live environment, publishing time-sensitive content with speed and accuracy

• Explore and experiment with emerging formats and bring new approaches to the team

• Design simplified motion graphics, memes, and text overlays; edit pre-existing Creative team templates for social use

Social Media Channel Management

• Play major role in day-to-day publishing and community management across TikTok, Instagram, Snapchat, Threads, X (Twitter), Facebook, YouTube, and LinkedIn

• Provide real-time social coverage at all Browns events: training camp, the NFL Draft, Combine, home/away games, post-season, and community activations

• Engage authentically with fans and use those conversations to surface content ideas and deepen community connections

• Support Browns athletes, coaches, and staff with social best practices and amplify their personal content on team channels where appropriate

• Manage live streams for press conferences, content series, and major events

Content Strategy & Calendar

• Serve as key contributor for the creation and maintenance of the forward-looking social content calendar across all platforms

• Bring a continuous pipeline of fresh ideas to weekly editorial meetings, grounded in platform data, fan behavior, and cultural awareness

• Collaborate cross-functionally with the Creative, PR, Community Relations, and Partnerships teams to align social content with broader organizational moments

• Monitor platform algorithm changes and audience insights and adapt the content strategy accordingly

REQUIRED QUALIFICATIONS

• Bachelor's degree in Digital Media, Communications, Film/Video Production, Marketing, or a related field

• Experience managing social media accounts for a professional or major collegiate sports franchise, entertainment property, or comparable high-volume brand. Prior NFL experience a plus, but not required

• Exceptional short-form video production skills - you can shoot, edit, and publish polished content under pressure in a live environment

• Proficiency in Adobe Premiere Pro and Photoshop; After Effects and Illustrator a plus

• Deep, native understanding of TikTok, Instagram, X, Facebook and YouTube Shorts - you use these platforms every day and know what makes content perform

• Strong on-camera direction instincts and the ability to identify compelling moments in real time

• Sharp copywriting skills with the ability to match voice and tone to each platform and audience

• Solid understanding of the game of football and the NFL landscape

• Highly organized and able to manage multiple projects simultaneously under deadline pressure

• Collaborative team player with strong cross-functional communication skills

• Availability to work non-traditional hours - nights, weekends, and holidays - in sync with the NFL calendar

• Ability to travel 25–30% of the time for away games and major league events

APPLICATION REQUIREMENTS

A portfolio or demo reel showcasing your short-form video and social media content is required for initial consideration - links preferred. Finalists will be asked to complete a creative skills assessment as part of the interview process.