Digital Storytelling Producer, Radio

Job Description

Job Description

Digital Storytelling Producer, Radio

Denver, CO

Rocky Mountain Public Media, Inc. (RMPM) is the parent company of Rocky Mountain PBS, KUVO Jazz, and The DROP 104.7. Over a million Coloradans turn to Rocky Mountain PBS, KUVO Jazz, and The DROP to discover provocative and inspiring local, national, and international programming; find diverse viewpoints; score front row center seats to world-class performances; and experience lifelong learning opportunities every month.

The Digital Storytelling Producer serves as the primary creative lead for KUVO and THE DROP's digital storytelling across social media platforms. The role exercises independent judgment in conceptualizing, creating, producing, and publishing original multimedia content that advances the organization's mission, strengthens audience relationships, and reflects the unique voice of each brand. The position applies creativity, originality, and professional editorial discretion to translate broadcast journalism, music, arts, and community storytelling into compelling digital experiences.

The producer also assists with producing the KUVO Jazz morning show, including community affairs and arts and culture content, while maintaining overall standards and practices of news, public affairs and production operations.

Essential Duties & Responsibilities

SOCIAL MEDIA PRODUCER (~65%)

• Develop and lead the creative vision for KUVO and THE DROP's social media storytelling across social platforms.
• Exercise independent editorial judgment in selecting, adapting, producing, and publishing original social media content.
• Conceptualize and produce original social-first short-form video, graphics, photography, and multimedia storytelling.
• Determine editorial priorities for digital publishing based upon audience interests, community relevance, and organizational goals.
• Independently determine appropriate storytelling formats across social platforms.
• Create original digital campaigns that extend broadcast journalism into social-first experiences.
• Track audience data on social media, analyzing dashboards, creating monthly reports in partnership with the digital transformation team. Operate with a data mindset, utilizing qualitative and quantitative metrics to inform and refine our content development and reach.
• Monitor social media conversations and respond to comments or messages.
• Develop and maintain a comprehensive content calendar that aligns social media publishing with programming highlights, pledge drives, community events, and seasonal moments for both KUVO and THE DROP 104.7.
• Increase audience conversion from social platforms to owned digital channels.
• Partner on broader organization initiatives that support audience development, events and membership objectives.
• Define and uphold distinct brand voices and visual identities for KUVO and THE DROP 104.7 across all platforms, ensuring consistency and clear differentiation between the two brands.
• Monitor emerging social media platforms, content formats, and industry trends; recommend and pilot new strategies to grow audience reach and deepen listener engagement.

COMMUNITY PRODUCER (~35%)

• Independently identify, develop, and produce digital storytelling opportunities arising from KUVO and THE DROP programming, including arranging live and recorded audio and video interviews with local and national musicians and artists, newsmakers and community leaders, as well as other interesting community affairs personalities. The producer brings timely topic ideas to the table - city stories, events, public service topics, and concert reviews.
• Support THE DROP 104.7 and KUVO morning show hosts in scheduling interviews, prepping interview questions, and managing logistics.
• Capture content with other show hosts, translate broadcast interviews and host moments to social media channels and web stories creatively.
• Pitch topic ideas, research topics, schedule guests for background, interviews and features.
• Assistance in writing, editing, conducting research and collaborating with hosts to create original written, audio and video content for website and social media.
• Collects documentation for FCC Quarterly Reports when due.
• Collaborates with Digital Transformation, Content, Membership, and Community Engagement teams to identify audience needs and develop content experiences that deepen engagement and belonging.

CREATIVE LEADERSHIP

• Exercises independent editorial judgment regarding story selection, content development, and digital storytelling approaches
• Develops original multimedia concepts that expand the organization's journalism beyond broadcast.
• Applies creativity and originality in producing digital experiences across multiple platforms.
• Makes independent decisions regarding visual presentation, audience engagement techniques, and digital publishing priorities.

Minimum Qualifications of Position

• Bachelor's degree in Journalism, Communications, Digital Media, Marketing, Public Relations, or related field; equivalent experience considered.
• Three years experience in social media production, audience engagement, or digital content production.
• Proficient with audio editing software.
• Ability to carry and operate Field Recording equipment to interviews, meetings, and other events.
• Valid Colorado Driver's License and transportation.
• Understands and supports KUVO and The DROP 104.7's's mission.

Preferred Qualifications of Position

• Self-starter and proactive in researching and producing stories on arts and culture-related content, artists, events, performances, festivals, concerts, and more.
• Storytelling experience across a variety of platforms, including websites and social media.
• Website CMS and audio board operator experience.

Knowledge and Skills

• Highly organized in the short term to bring programs to air on time and in the long term to align calendars and plan three to six months in advance.
• Excellent writing skills, news judgement and personal communication skills are essential.
• Knowledge of broadcast journalism standards and practices.
• Ability to write correct English in broadcast style, and familiarity with AP Stylebook.
• High degree of creativity with a knack for identifying stories and issues that get people talking and engaging.
• Demonstrated audio production skills for feature production mixing voice, music and natural sound effects aligning with established public radio style.
• Can engage in clear and direct communication with supervisor, colleagues, newsmakers and the general public.

Working Conditions and Physical Requirements