Communications and Marketing Manager

Position Summary

Emily's Hope is seeking a strategic, creative, and mission-driven Communications and Marketing Manager to lead our storytelling, content strategy, and brand presence across all platforms. In this role, you will serve as the voice of Emily's Hope - producing compelling content, managing our digital channels, editing our award-winning podcast, and driving awareness of our programs and initiatives. If you believe in the power of storytelling to save lives and reduce the stigma of substance use disorder, we want to hear from you.

Responsilbilties


Content Strategy & Brand Messaging

• Develop and implement a comprehensive content strategy aligned with Emily's Hope's mission, campaigns, and initiatives.
• Create and manage original content across platforms, including blog posts, newsletters, social media, email campaigns, press releases, and website.
• Maintain brand consistency across all content formats and channels.
• Manage all Emily's Hope social media accounts (Facebook, Instagram, X, LinkedIn, YouTube), ensuring regular, engaging posts that support our mission and amplify every program and initiative.
• Track and analyze social media performance and adjust strategies to improve engagement and reach.
• Update and maintain the Emily's Hope website with timely, accurate, and engaging content.
• Manage vendor relationships for promotional items, printing, etc.

Podcast Production and Promotion

• Edit and produce all episodes of the Grieving Out Loud podcast, including audio and video editing, mixing, and publishing.
• Write compelling episode descriptions and coordinate episode releases across podcast platforms.
• Develop promotional content for new episodes, including social media graphics, audiograms, and email campaigns.

Multimedia & Digital Content Production

• Design and edit graphics, videos, reels, and short-form content using tools like Canva, Adobe Illustrator, Adobe Premiere, and other video/audio editing software.
• Lead the design and production of the annual report, including layout, graphic design, and content.
• Collaborate with internal staff to produce visually compelling content tied to current campaigns and initiatives.

Donor Engagement

• Plan and execute targeted campaigns to increase donor engagement and retention, including Giving Tuesday, recurring giving, special appeals, and memorial giving.
• Create donor-centric content that conveys impact and tells our story.
• Manage and maintain the Emily's Hope store.

Curriculum Marketing Strategy

• Develop and implement marketing strategies to promote Emily's Hope's K-12 substance use prevention curriculum to educators, school districts, and partners.
• Produce promotional content including one-pagers, email campaigns, case studies, and landing pages tailored to key audiences.
• Partner with the Directors of Education and Operations to highlight impact data, educator feedback, and student outcomes, and support the intake of new school districts.

Requirements

• 3+ years of experience in content creation, digital marketing, and social media management.
• Bachelor's Degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• Excellent writing, editing, and storytelling skills.
• Proficiency in graphic design, with demonstrated experience in Canva and Adobe Creative Suite (Illustrator, Photoshop, InDesign, or Premiere).
• Experience in podcast editing and audio production.
• Strong understanding of SEO and digital content trends.
• Ability to manage multiple projects and deadlines in a fast-paced nonprofit environment.
• Requires some nights and weekends to manage social media during and immediately following events.
• Commitment to the mission of Emily's Hope.

Benefits

• Hybrid work schedule - option to work from home Mondays and Fridays, with in-office days Tuesday through Thursday at our Sioux Falls, SD location.
• Medical, Dental and Vision benefits.
• Paid time off, bereavement leave, and company holidays.
• Opportunity to shape public awareness around addiction and recovery.
• Collaborative and purpose-driven team culture.

To Apply

Please submit your resume, cover letter, and examples of marketing content (emails, blogs, social media posts, podcast samples, etc.) to this job posting.