Senior Principal, Competitive Intelligence

Senior Principal, Competitive Intelligence

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts – adapted for a fast-moving operating company.

The purpose of this function is to:

• Increase global external awareness and insight generation
• Elevate the quality and intensity of strategic debate
• Improve conviction in commercial decision-making
• Identify inflection points before they become consensus
• Bridge global market intelligence with internal commercial strategy

This group will serve as a high-leverage insight engine for global Commercial leadership – influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions.

The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions – North America, EMEA, APAC, and LATAM.

As the Principal, Competitive Insights Analyst, you will anchor SharkNinja's global strategic decisions in external reality – not internal narrative – applying a disciplined change-vs-consensus framework across geographies and channels.

• Identify what is changing globally
• Determine whether the change is structural or temporary
• Assess whether risk or opportunity is underappreciated
• Translate insight into decisive global commercial action

Core Responsibilities

• Global Competitive Intelligence & Market Surveillance
• Develop structured global coverage of priority competitors across regions
• Build competitor profiles that assess:
• Regional pricing architecture and promotional behavior
• Product roadmap differences by geography
• Channel mix evolution (retail, DTC, marketplaces)
• Margin durability across markets
• Geographic expansion strategy
• Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
• Identify region-specific inflection points that may signal broader global trends
• Global Data Review & Signal Triangulation
• Analyze and synthesize data across multiple regions and markets
• Triangulate across:
• Global POS and syndicated data
• Regional retailer portals
• Public financial disclosures and earnings commentary
• Analyst research and investor sentiment
• Supply chain signals and manufacturing footprint changes
• Identify discrepancies between regions and determine strategic implications
• This role requires comfort interpreting incomplete or uneven global data sets and forming defensible conclusions.
• Change vs. Consensus Analysis (Global Lens)
• Operate with a disciplined question – what is changing globally versus what the market assumes
• Identify where competitor performance diverges across regions
• Distinguish localized noise from global structural shifts
• Evaluate global category momentum versus regional cyclicality
• Assess whether certain regions represent early indicators of broader trends
• Strategic Pressure Testing (Enterprise-Level)
• Stress-test global pricing strategies and promotional intensity
• Evaluate portfolio bets across markets
• Assess global risk concentration
• Develop scenario frameworks outlining regional upside/downside implications
• Support global Commercial leadership with alternative strategic viewpoints
• Executive Insight Delivery
• Deliver concise, answer-first global briefings to the CCO and senior leadership
• Develop recurring global dashboards and early-warning systems
• Provide region-specific breakdowns alongside enterprise-level implications
• Translate global insight into clear commercial actions
• Cross-Functional & Cross-Regional Integration
• Partner with Global Sales teams, Regional Commercial leaders, Marketing, Finance, Product Development, Supply Chain & Investor Relations
• Ensure regional insights inform enterprise strategy and vice versa
• Maintain alignment between global competitive dynamics and internal execution

Success Metrics

• Speed and accuracy of identifying global competitive shifts
• Quality and clarity of global insight generation
• Influence on enterprise-level commercial decisions
• Ability to detect region-specific signals before they scale
• Elevation of global strategic debate quality

Required Experience

• 2-4 years of experience in:
• Investment Banking
• Equity Research
• Hedge Fund / Asset Management
• Corporate Strategy or Competitive Intelligence with strong analytical rigor

Analytical & Technical Capabilities

• Strong financial modeling and economic analysis skills
• Ability to compare competitor economics across regions
• Structured, hypothesis-driven thinking
• Comfort working with imperfect global data
• Advanced Excel proficiency
• Executive-ready PowerPoint storytelling

Preferred Experience

• Experience analyzing multinational businesses
• Familiarity with global POS and syndicated data platforms
• Exposure to cross-border pricing strategy and channel dynamics
• Experience working in global or multi-regional organizations

Mindset & Behavioral Expectations

• Think globally and operate with external orientation
• Are motivated by identifying mispriced or misunderstood reality
• Value being right early over aligning with consensus
• Challenge assumptions constructively
• Thrive in high-accountability, high-visibility environments

Why This Role Matters

• Competitive advantage is built on clarity and speed – at a global level. This role strengthens SharkNinja's ability to:
• Anticipate global competitive moves
• Detect regional signals before they scale
• Allocate resources with higher conviction
• Elevate enterprise-level decision-making intensity
• Move faster than global competitors

This is an opportunity to bring investor-grade analytical rigor into a high-growth global operating company – with direct visibility into enterprise strategy.

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community,